Thanking donors and supporters is to essential any fundraising program. But, not all “thank you”s are equal. A well crafted “thank you” can add meaning to a donor’s life and deepen their connection with your organization.
Most thank you letters describe the gift, the gift’s fund, and the organization’s mission and some nice words from the signer. Thank you letters connect best, when we the supporter not only understands your mission and the problem your work addresses, but demonstrate a direct connection between their support and improving the future for lives that matter to them.
The easiest way to do this is to incorporate the personal stories of those you helps and/or the people doing the work at your organization. You can use Fundwriter to write more story-centered appeals and thank you letters by signing up for a free trial here.
