• Latest
  • Trending
  • All
  • Management
  • Give & Care
  • Marketing
Who Qualifies as a Major Donor Prospect for Your Organization? (3

Who Qualifies as a Major Donor Prospect for Your Organization? (3

September 18, 2022
10 Unique Nonprofit Fundraising Ideas for a Productive 2023

10 Unique Nonprofit Fundraising Ideas for a Productive 2023

January 27, 2023
Nonprofit Tweets of the Week – 1/27/23 – Nonprofit Law Blog

Nonprofit Tweets of the Week – 1/27/23 – Nonprofit Law Blog

January 27, 2023
Advertisement
2023 Nonprofit Communications Trends – Highlights from Our Report

2023 Nonprofit Communications Trends – Highlights from Our Report

January 27, 2023
Are You Giving Your Donors the Trump Treatment? – Agitator

Are You Giving Your Donors the Trump Treatment? – Agitator

January 27, 2023
My High Openness Got In the Way of Your Social Proof Nudge – Agitator

My High Openness Got In the Way of Your Social Proof Nudge – Agitator

January 26, 2023
Seeking Nominations for the 2023 Outstanding Nonprofit Lawyer Awards – Nonprofit Law Blog

Seeking Nominations for the 2023 Outstanding Nonprofit Lawyer Awards – Nonprofit Law Blog

January 25, 2023
Should Your Fundraising Match a Chatbot? – Agitator

Should Your Fundraising Match a Chatbot? – Agitator

January 25, 2023
Nonprofit Social Media Objectives: Why Does Your Nonprofit Use Social Media

Nonprofit Social Media Objectives: Why Does Your Nonprofit Use Social Media

January 24, 2023
Does Your Job Security Match that of a Roman Emperor? – Agitator

Does Your Job Security Match that of a Roman Emperor? – Agitator

January 24, 2023
Love or Hate AI as Writing Tool? – Agitator

Love or Hate AI as Writing Tool? – Agitator

January 23, 2023
Friday, January 27, 2023
  • Home
  • Charity News
  • Give & Care
    10 Unique Nonprofit Fundraising Ideas for a Productive 2023

    10 Unique Nonprofit Fundraising Ideas for a Productive 2023

    How to Create Successful Nonprofit Fundraising Videos

    How to Create Successful Nonprofit Fundraising Videos

    Taking Nonprofit Email Marketing a Step Further: 6 Tips

    Taking Nonprofit Email Marketing a Step Further: 6 Tips

    4 Fundraising Delusions That Nonprofits Go Through

    4 Fundraising Delusions That Nonprofits Go Through

    3 Ways You’re Holding Your Campaign Back Without Knowing It

    Transform Your Giving & Engagement With GCSmart Tools

    Transform Your Giving & Engagement With GCSmart Tools

    5 Tips To Supercharge Your Year End Charitable Giving

    5 Tips To Supercharge Your Year End Charitable Giving

    All You Need To Know About Donor Cultivation For Nonprofits

    All You Need To Know About Donor Cultivation For Nonprofits

    3 Ways to Engage Your Local Community in Fundraising

    3 Ways to Engage Your Local Community in Fundraising

    The Ideal SEO Checklist for Nonprofit Organizations

    The Ideal SEO Checklist for Nonprofit Organizations

    Trending Tags

    • Golden Globes
    • Mr. Robot
    • MotoGP 2017
    • Climate Change
    • Flat Earth
  • Management
    Nonprofit Tweets of the Week – 1/27/23 – Nonprofit Law Blog

    Nonprofit Tweets of the Week – 1/27/23 – Nonprofit Law Blog

    Seeking Nominations for the 2023 Outstanding Nonprofit Lawyer Awards – Nonprofit Law Blog

    Seeking Nominations for the 2023 Outstanding Nonprofit Lawyer Awards – Nonprofit Law Blog

    Entering into a Fiscal Sponsorship Agreement – Nonprofit Law Blog

    Entering into a Fiscal Sponsorship Agreement – Nonprofit Law Blog

    Nonprofit Tweets of the Week – 1/20/23 – Nonprofit Law Blog

    Nonprofit Tweets of the Week – 1/20/23 – Nonprofit Law Blog

    Board Composition – Nonprofit Law Blog

    Board Composition – Nonprofit Law Blog

    Nonprofit Tweets of the Week – 1/13/23 – Nonprofit Law Blog

    Nonprofit Tweets of the Week – 1/13/23 – Nonprofit Law Blog

    Gene & Amy’s 2023 Outlook – Nonprofit Law Blog

    Gene & Amy’s 2023 Outlook – Nonprofit Law Blog

    Nonprofit Tweets of the Week – 1/6/23 – Nonprofit Law Blog

    Nonprofit Tweets of the Week – 1/6/23 – Nonprofit Law Blog

    California Proposed Regulations – Article 1 – Nonprofit Law Blog

    California Proposed Regulations – Article 1 – Nonprofit Law Blog

    Nonprofit Tweets of the Week – 12/30/22 – Nonprofit Law Blog

    Nonprofit Tweets of the Week – 12/30/22 – Nonprofit Law Blog

    Trending Tags

    • Donald Trump
    • Future of News
    • Climate Change
    • Market Stories
    • Election Results
    • Flat Earth
  • Marketing
    2023 Nonprofit Communications Trends – Highlights from Our Report

    2023 Nonprofit Communications Trends – Highlights from Our Report

    Nonprofit Social Media Objectives: Why Does Your Nonprofit Use Social Media

    Nonprofit Social Media Objectives: Why Does Your Nonprofit Use Social Media

    Mixed Links: News and Tips for Nonprofit Marketers – January 20, 2023

    Mixed Links: News and Tips for Nonprofit Marketers – January 20, 2023

    What Social Network Helps Nonprofits Achieve Their Communications Objectives?

    What Social Network Helps Nonprofits Achieve Their Communications Objectives?

    Mixed Links: News and Tips for Nonprofit Marketers – January 13, 2023

    Mixed Links: News and Tips for Nonprofit Marketers – January 13, 2023

    How Working from Home Makes Nonprofit Communications Work Much Harder

    How Working from Home Makes Nonprofit Communications Work Much Harder

    Stop Overcommitting! 5 Actions to Help You Better Manage Your Time

    Stop Overcommitting! 5 Actions to Help You Better Manage Your Time

    Mixed Links: News and Tips for Busy Nonprofit Marketers – January 6, 2023

    Mixed Links: News and Tips for Busy Nonprofit Marketers – January 6, 2023

    Photography Tips for Nonprofits – Nonprofit Marketing Guide

    Photography Tips for Nonprofits – Nonprofit Marketing Guide

    2023 Marketing Trends from Around the Internet

    2023 Marketing Trends from Around the Internet

    Trending Tags

    • Flat Earth
    • Sillicon Valley
    • Mr. Robot
    • MotoGP 2017
    • Golden Globes
    • Future of News
  • Organization & Strategy
  • Resources
No Result
View All Result
Charity Racers
Advertisement
  • Home
  • Charity News
  • Give & Care
    10 Unique Nonprofit Fundraising Ideas for a Productive 2023

    10 Unique Nonprofit Fundraising Ideas for a Productive 2023

    How to Create Successful Nonprofit Fundraising Videos

    How to Create Successful Nonprofit Fundraising Videos

    Taking Nonprofit Email Marketing a Step Further: 6 Tips

    Taking Nonprofit Email Marketing a Step Further: 6 Tips

    4 Fundraising Delusions That Nonprofits Go Through

    4 Fundraising Delusions That Nonprofits Go Through

    3 Ways You’re Holding Your Campaign Back Without Knowing It

    Transform Your Giving & Engagement With GCSmart Tools

    Transform Your Giving & Engagement With GCSmart Tools

    5 Tips To Supercharge Your Year End Charitable Giving

    5 Tips To Supercharge Your Year End Charitable Giving

    All You Need To Know About Donor Cultivation For Nonprofits

    All You Need To Know About Donor Cultivation For Nonprofits

    3 Ways to Engage Your Local Community in Fundraising

    3 Ways to Engage Your Local Community in Fundraising

    The Ideal SEO Checklist for Nonprofit Organizations

    The Ideal SEO Checklist for Nonprofit Organizations

    Trending Tags

    • Golden Globes
    • Mr. Robot
    • MotoGP 2017
    • Climate Change
    • Flat Earth
  • Management
    Nonprofit Tweets of the Week – 1/27/23 – Nonprofit Law Blog

    Nonprofit Tweets of the Week – 1/27/23 – Nonprofit Law Blog

    Seeking Nominations for the 2023 Outstanding Nonprofit Lawyer Awards – Nonprofit Law Blog

    Seeking Nominations for the 2023 Outstanding Nonprofit Lawyer Awards – Nonprofit Law Blog

    Entering into a Fiscal Sponsorship Agreement – Nonprofit Law Blog

    Entering into a Fiscal Sponsorship Agreement – Nonprofit Law Blog

    Nonprofit Tweets of the Week – 1/20/23 – Nonprofit Law Blog

    Nonprofit Tweets of the Week – 1/20/23 – Nonprofit Law Blog

    Board Composition – Nonprofit Law Blog

    Board Composition – Nonprofit Law Blog

    Nonprofit Tweets of the Week – 1/13/23 – Nonprofit Law Blog

    Nonprofit Tweets of the Week – 1/13/23 – Nonprofit Law Blog

    Gene & Amy’s 2023 Outlook – Nonprofit Law Blog

    Gene & Amy’s 2023 Outlook – Nonprofit Law Blog

    Nonprofit Tweets of the Week – 1/6/23 – Nonprofit Law Blog

    Nonprofit Tweets of the Week – 1/6/23 – Nonprofit Law Blog

    California Proposed Regulations – Article 1 – Nonprofit Law Blog

    California Proposed Regulations – Article 1 – Nonprofit Law Blog

    Nonprofit Tweets of the Week – 12/30/22 – Nonprofit Law Blog

    Nonprofit Tweets of the Week – 12/30/22 – Nonprofit Law Blog

    Trending Tags

    • Donald Trump
    • Future of News
    • Climate Change
    • Market Stories
    • Election Results
    • Flat Earth
  • Marketing
    2023 Nonprofit Communications Trends – Highlights from Our Report

    2023 Nonprofit Communications Trends – Highlights from Our Report

    Nonprofit Social Media Objectives: Why Does Your Nonprofit Use Social Media

    Nonprofit Social Media Objectives: Why Does Your Nonprofit Use Social Media

    Mixed Links: News and Tips for Nonprofit Marketers – January 20, 2023

    Mixed Links: News and Tips for Nonprofit Marketers – January 20, 2023

    What Social Network Helps Nonprofits Achieve Their Communications Objectives?

    What Social Network Helps Nonprofits Achieve Their Communications Objectives?

    Mixed Links: News and Tips for Nonprofit Marketers – January 13, 2023

    Mixed Links: News and Tips for Nonprofit Marketers – January 13, 2023

    How Working from Home Makes Nonprofit Communications Work Much Harder

    How Working from Home Makes Nonprofit Communications Work Much Harder

    Stop Overcommitting! 5 Actions to Help You Better Manage Your Time

    Stop Overcommitting! 5 Actions to Help You Better Manage Your Time

    Mixed Links: News and Tips for Busy Nonprofit Marketers – January 6, 2023

    Mixed Links: News and Tips for Busy Nonprofit Marketers – January 6, 2023

    Photography Tips for Nonprofits – Nonprofit Marketing Guide

    Photography Tips for Nonprofits – Nonprofit Marketing Guide

    2023 Marketing Trends from Around the Internet

    2023 Marketing Trends from Around the Internet

    Trending Tags

    • Flat Earth
    • Sillicon Valley
    • Mr. Robot
    • MotoGP 2017
    • Golden Globes
    • Future of News
  • Organization & Strategy
  • Resources
No Result
View All Result
Charity Racers
No Result
View All Result
Advertisement Advertisement Advertisement
Home Resources

Who Qualifies as a Major Donor Prospect for Your Organization? (3

by brookridgearcadia
September 18, 2022
in Resources
0
Who Qualifies as a Major Donor Prospect for Your Organization? (3
491
SHARES
1.4k
VIEWS
Share on FacebookShare on Twitter
ADVERTISEMENT


The following is an excerpt from our class How to Find New Major Donors and Get Them to Give to Your Non-Profit.

Who qualifies as a major donor prospect for your organization? As you are looking for donors to make contact with and insert into your fundraising funnel, you don’t want to waste time. Who can you truly call a “major donor prospect?” Far too many organizations reply “everyone is a prospect” or “everyone with enough money is a prospect.” This is a mistake that costs non-profits valuable time and resources.

You Have Limited Resources – Don’t Waste Them!

Let’s be honest – your organization has limited resources. Every charitable organization does. You only have so many staff members, so much money and so much time in a day. Figuring out which folks make good major donor prospects and which don’t can help you fundraise more effectively and successfully. Nothing is more draining than constantly following major donor “hunches,” and spending time tracking people down, only to fail to even get a first meeting.

Here are my guidelines for figuring out who is and who isn’t a good major donor prospect for your organization. Good major donor prospects…

#1 – Fit Your Organization’s Profile

Does your non-profit have “donor profiles” set up? Do you know what types of donors are most likely to give to your organization? Take a look at your current donors and prospects… who are they? Where did they come from? What are their demographics (age, gender, location, industry, interests)? Do you see any patterns? Create a number of “donor profiles” for your organization.

For example, you may run a non-profit that appeals primarily to older folks, people in the Jewish Community, or young professionals. Your donors may come mostly from your region, or may be spread out across the country (or the world). See if you can figure out what donors are most likely to give to your charity.

Of course, just because most of your donors come from one age group or area doesn’t mean that all of your efforts should be focused there, so in addition to figuring out the trends among your current donors, spend some time thinking through which demographic and interest groups you think would or should be interested in giving to your organization and add those to your list.

The key here is to think through your ideal donors to come up with a number of donor profiles that can help guide your efforts.

#2 – Have the Capacity to Give

In order to be a major donor prospect, the person has to have the capacity to give at the level that you consider to be a major gift. Again, this level will vary by organization, but if you consider a major donor to be someone who can give $10,000+ to your non-profit, and someone can only afford $500, they lack the capacity to be a major donor to your organization.

Bear in mind that just because someone lacks major donor capacity doesn’t mean you should write them off. They may be a great prospect for a “minor donor program,” an event, direct mail, etc. But you want to be clear before putting someone into your major donor funnel that they have the capacity to give at that level, because your major donor prospects will receive an outsized portion of cultivation and relationship-building to go along with their outsized gifts to your non-profit.

Don’t write people off too easily. While you don’t want to put folks in your major donor funnel who don’t have major donor capacity, you do want to think through all of the possibilities… for example, if someone can’t give $10,000 as an annual gift, but could leave you $50,000 in their will, you may want to cultivate them as a major donor even though they don’t currently meet your basic threshold.

#3 – Are Reachable by Your Organization

Finally, and perhaps most overlooked by otherwise savvy non-profits is the fact that the prospect much be reachable by your organization. I’ve seen far too many non-profits throw around the names of major national or regional philanthropists or business owners that they will never be able to sit down with, and use the possibility of gifts from these unreachables to bolster the launch of a new program or campaign.

For example, I have seen small non-profits in the education space with no connection whatsoever to donors like Bill Gates and the Pew Charitable Trusts nonetheless launch fundraising campaigns with both of these listed as prospects for the campaign. I’m not saying you shouldn’t shoot for the stars. What I am saying is that you should be using the majority of your limited time and resources pursuing major donor prospects that are reasonably reachable by your non-profit.

I believe that in order for someone to be considered “reachable” by your organization, one of the following three situations must be true: the person must either already know your organization, or the person must know someone who already knows your organization, or the person must have a strong and demonstrated affinity for both your cause and your approach to your cause.

If you are relying on the third case to declare someone as a “reachable,” you should also have at least someone in your fundraising orbit that is capable of reaching someone who is remotely in the prospect’s orbit (e.g. your non-profit should be no more than two steps removed from the prospect).

Keep these three guidelines in mind as you develop your next major donor prospect list!



Source link

Share196Tweet123Share49
brookridgearcadia

brookridgearcadia

  • Trending
  • Comments
  • Latest
New Members Elected to CalNonprofits Board

New Members Elected to CalNonprofits Board

Update on Sick Leave Relief for Nonprofits

Update on Sick Leave Relief for Nonprofits

Check out these upcoming events

Check out these upcoming events

10 Unique Nonprofit Fundraising Ideas for a Productive 2023

10 Unique Nonprofit Fundraising Ideas for a Productive 2023

January 27, 2023
Nonprofit Tweets of the Week – 1/27/23 – Nonprofit Law Blog

Nonprofit Tweets of the Week – 1/27/23 – Nonprofit Law Blog

January 27, 2023
2023 Nonprofit Communications Trends – Highlights from Our Report

2023 Nonprofit Communications Trends – Highlights from Our Report

January 27, 2023

Advertisment

Charity Racers

Copyright © 2020 Crarity Racers All Rights Reserved

Navigate Site

  • Home
  • About
  • Disclosure
  • Terms of Use
  • Privacy & Policy
  • Advertise
  • Contact

Follow Us

No Result
View All Result
  • Home
  • Charity News
  • Give & Care
  • Organization & Strategy
  • Marketing
  • Management
  • Resources

Copyright © 2020 Crarity Racers All Rights Reserved

We use cookies on our website to give you the most relevant experience by remembering your preferences and repeat visits. By clicking “Accept”, you consent to the use of ALL the cookies.
Do not sell my personal information.
Cookie SettingsAccept
Manage consent

Privacy Overview

This website uses cookies to improve your experience while you navigate through the website. Out of these, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may affect your browsing experience.
Necessary
Always Enabled
Necessary cookies are absolutely essential for the website to function properly. These cookies ensure basic functionalities and security features of the website, anonymously.
CookieDurationDescription
cookielawinfo-checkbox-analytics11 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Analytics".
cookielawinfo-checkbox-functional11 monthsThe cookie is set by GDPR cookie consent to record the user consent for the cookies in the category "Functional".
cookielawinfo-checkbox-necessary11 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookies is used to store the user consent for the cookies in the category "Necessary".
cookielawinfo-checkbox-others11 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Other.
cookielawinfo-checkbox-performance11 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Performance".
viewed_cookie_policy11 monthsThe cookie is set by the GDPR Cookie Consent plugin and is used to store whether or not user has consented to the use of cookies. It does not store any personal data.
Functional
Functional cookies help to perform certain functionalities like sharing the content of the website on social media platforms, collect feedbacks, and other third-party features.
Performance
Performance cookies are used to understand and analyze the key performance indexes of the website which helps in delivering a better user experience for the visitors.
Analytics
Analytical cookies are used to understand how visitors interact with the website. These cookies help provide information on metrics the number of visitors, bounce rate, traffic source, etc.
Advertisement
Advertisement cookies are used to provide visitors with relevant ads and marketing campaigns. These cookies track visitors across websites and collect information to provide customized ads.
Others
Other uncategorized cookies are those that are being analyzed and have not been classified into a category as yet.
SAVE & ACCEPT