• Latest
  • Trending
  • All
  • Management
  • Give & Care
  • Marketing
Everything You Need To Know About the Google Ad Grant

Everything You Need To Know About the Google Ad Grant

September 24, 2022
How to Harness Alumni Donor Data for Maximum Impact: 5 Ideas

How to Harness Alumni Donor Data for Maximum Impact: 5 Ideas

September 19, 2023
Curated Nonprofit Resources of the Week – 9/17/23 – Nonprofit Law Blog

Curated Nonprofit Resources of the Week – 9/17/23 – Nonprofit Law Blog

September 18, 2023
Advertisement
Which Big Mac Ad Do You Prefer? – Agitator

Which Big Mac Ad Do You Prefer? – Agitator

September 18, 2023
2023 NAAG/NASCO Annual Charities Conference – Nonprofit Law Blog

2023 NAAG/NASCO Annual Charities Conference – Nonprofit Law Blog

September 16, 2023
Mixed Links: News and Tips for Nonprofit Marketers – September 15, 2023

Mixed Links: News and Tips for Nonprofit Marketers – September 15, 2023

September 16, 2023
Is Your Writing Edited? – Agitator

Is Your Writing Edited? – Agitator

September 16, 2023
Nonprofits Thriving on Threads (and How You Can Too)

Nonprofits Thriving on Threads (and How You Can Too)

September 15, 2023
Is Your Charity Playing Soccer or Basketball? – Agitator

Is Your Charity Playing Soccer or Basketball? – Agitator

September 14, 2023
Getting Started with The Google Ad Grant: Key Prerequisites

Getting Started with The Google Ad Grant: Key Prerequisites

September 14, 2023
NEWS: Schedule Instagram Posts Directly in the App

How to Write Better Instagram Captions: 10 Quick Tips

September 13, 2023
Tuesday, September 19, 2023
  • Home
  • Charity News
  • Give & Care
    GiveCentral’s 20 for 20 Campaign with Best Online Fundraising Tools

    GiveCentral’s 20 for 20 Campaign with Best Online Fundraising Tools

    The Importance Of Tracking Outcomes At Your Nonprofit

    The Importance Of Tracking Outcomes At Your Nonprofit

    Artificial Intelligence And The Future Of Online Fundraising

    Artificial Intelligence And The Future Of Online Fundraising

    How Email Marketing Can Improve Nonprofit Fundraising

    How Email Marketing Can Improve Nonprofit Fundraising

    5 Top Tips For Retaining Nonprofit Employees

    5 Top Tips For Retaining Nonprofit Employees

    Digital Maturity Checklist For Nonprofit Organizations

    Digital Maturity Checklist For Nonprofit Organizations

    The 5 Best Fundraising Ideas for Your School’s PTA

    The 5 Best Fundraising Ideas for Your School’s PTA

    Lenten Pastoral Notes For Better Engagement

    Lenten Pastoral Notes For Better Engagement

    Appuntamento Evaluation

    Top Fundraising Platforms for Catholic Organizations

    Top Fundraising Platforms for Catholic Organizations

    Trending Tags

    • Golden Globes
    • Mr. Robot
    • MotoGP 2017
    • Climate Change
    • Flat Earth
  • Management
    Curated Nonprofit Resources of the Week – 9/17/23 – Nonprofit Law Blog

    Curated Nonprofit Resources of the Week – 9/17/23 – Nonprofit Law Blog

    2023 NAAG/NASCO Annual Charities Conference – Nonprofit Law Blog

    2023 NAAG/NASCO Annual Charities Conference – Nonprofit Law Blog

    Curated Nonprofit Resources of the Week – 9/10/23 – Nonprofit Law Blog

    Curated Nonprofit Resources of the Week – 9/10/23 – Nonprofit Law Blog

    Responses to Ways and Means Committee Request for Information on Nonprofit Political Campaign Intervention – Nonprofit Law Blog

    Responses to Ways and Means Committee Request for Information on Nonprofit Political Campaign Intervention – Nonprofit Law Blog

    Curated Nonprofit Resources of the Week – 9/3/23 – Nonprofit Law Blog

    Curated Nonprofit Resources of the Week – 9/3/23 – Nonprofit Law Blog

    Lessening Neighborhood Tensions – Nonprofit Law Blog

    Lessening Neighborhood Tensions – Nonprofit Law Blog

    Curated Nonprofit Resources of the Week – 8/27/23 – Nonprofit Law Blog

    Curated Nonprofit Resources of the Week – 8/27/23 – Nonprofit Law Blog

    Eliminating Prejudice and Discrimination – Nonprofit Law Blog

    Eliminating Prejudice and Discrimination – Nonprofit Law Blog

    Curated Nonprofit Resources of the Week – 8/20/23 – Nonprofit Law Blog

    Curated Nonprofit Resources of the Week – 8/20/23 – Nonprofit Law Blog

    Ways and Means Committee Requests Information on Nonprofit Political Campaign Intervention – Nonprofit Law Blog

    Ways and Means Committee Requests Information on Nonprofit Political Campaign Intervention – Nonprofit Law Blog

    Trending Tags

    • Donald Trump
    • Future of News
    • Climate Change
    • Market Stories
    • Election Results
    • Flat Earth
  • Marketing
    Mixed Links: News and Tips for Nonprofit Marketers – September 15, 2023

    Mixed Links: News and Tips for Nonprofit Marketers – September 15, 2023

    Nonprofits Thriving on Threads (and How You Can Too)

    Nonprofits Thriving on Threads (and How You Can Too)

    NEWS: Schedule Instagram Posts Directly in the App

    How to Write Better Instagram Captions: 10 Quick Tips

    Mixed Links: News and Tips for Nonprofit Marketers – April 14, 2023

    Mixed Links: News and Tips for Nonprofit Marketers – September 8, 2023

    Get Your Email List Ready for Year-End Fundraising NOW

    Get Your Email List Ready for Year-End Fundraising NOW

    Make Your Nonprofit Website Even More Human

    Make Your Nonprofit Website Even More Human

    Mixed Links: News and Tips for Nonprofit Marketers – September 1, 2023

    Mixed Links: News and Tips for Nonprofit Marketers – September 1, 2023

    6 Messaging Options for Email Re-Engagement Campaigns

    6 Messaging Options for Email Re-Engagement Campaigns

    Mixed Links: News and Tips for Nonprofit Marketers – August 25, 2023

    Mixed Links: News and Tips for Nonprofit Marketers – August 25, 2023

    Nonprofit Social Media and Newsletter Ideas for September 2023

    Nonprofit Social Media and Newsletter Ideas for September 2023

    Trending Tags

    • Flat Earth
    • Sillicon Valley
    • Mr. Robot
    • MotoGP 2017
    • Golden Globes
    • Future of News
  • Organization & Strategy
  • Resources
No Result
View All Result
Charity Racers
Advertisement
  • Home
  • Charity News
  • Give & Care
    GiveCentral’s 20 for 20 Campaign with Best Online Fundraising Tools

    GiveCentral’s 20 for 20 Campaign with Best Online Fundraising Tools

    The Importance Of Tracking Outcomes At Your Nonprofit

    The Importance Of Tracking Outcomes At Your Nonprofit

    Artificial Intelligence And The Future Of Online Fundraising

    Artificial Intelligence And The Future Of Online Fundraising

    How Email Marketing Can Improve Nonprofit Fundraising

    How Email Marketing Can Improve Nonprofit Fundraising

    5 Top Tips For Retaining Nonprofit Employees

    5 Top Tips For Retaining Nonprofit Employees

    Digital Maturity Checklist For Nonprofit Organizations

    Digital Maturity Checklist For Nonprofit Organizations

    The 5 Best Fundraising Ideas for Your School’s PTA

    The 5 Best Fundraising Ideas for Your School’s PTA

    Lenten Pastoral Notes For Better Engagement

    Lenten Pastoral Notes For Better Engagement

    Appuntamento Evaluation

    Top Fundraising Platforms for Catholic Organizations

    Top Fundraising Platforms for Catholic Organizations

    Trending Tags

    • Golden Globes
    • Mr. Robot
    • MotoGP 2017
    • Climate Change
    • Flat Earth
  • Management
    Curated Nonprofit Resources of the Week – 9/17/23 – Nonprofit Law Blog

    Curated Nonprofit Resources of the Week – 9/17/23 – Nonprofit Law Blog

    2023 NAAG/NASCO Annual Charities Conference – Nonprofit Law Blog

    2023 NAAG/NASCO Annual Charities Conference – Nonprofit Law Blog

    Curated Nonprofit Resources of the Week – 9/10/23 – Nonprofit Law Blog

    Curated Nonprofit Resources of the Week – 9/10/23 – Nonprofit Law Blog

    Responses to Ways and Means Committee Request for Information on Nonprofit Political Campaign Intervention – Nonprofit Law Blog

    Responses to Ways and Means Committee Request for Information on Nonprofit Political Campaign Intervention – Nonprofit Law Blog

    Curated Nonprofit Resources of the Week – 9/3/23 – Nonprofit Law Blog

    Curated Nonprofit Resources of the Week – 9/3/23 – Nonprofit Law Blog

    Lessening Neighborhood Tensions – Nonprofit Law Blog

    Lessening Neighborhood Tensions – Nonprofit Law Blog

    Curated Nonprofit Resources of the Week – 8/27/23 – Nonprofit Law Blog

    Curated Nonprofit Resources of the Week – 8/27/23 – Nonprofit Law Blog

    Eliminating Prejudice and Discrimination – Nonprofit Law Blog

    Eliminating Prejudice and Discrimination – Nonprofit Law Blog

    Curated Nonprofit Resources of the Week – 8/20/23 – Nonprofit Law Blog

    Curated Nonprofit Resources of the Week – 8/20/23 – Nonprofit Law Blog

    Ways and Means Committee Requests Information on Nonprofit Political Campaign Intervention – Nonprofit Law Blog

    Ways and Means Committee Requests Information on Nonprofit Political Campaign Intervention – Nonprofit Law Blog

    Trending Tags

    • Donald Trump
    • Future of News
    • Climate Change
    • Market Stories
    • Election Results
    • Flat Earth
  • Marketing
    Mixed Links: News and Tips for Nonprofit Marketers – September 15, 2023

    Mixed Links: News and Tips for Nonprofit Marketers – September 15, 2023

    Nonprofits Thriving on Threads (and How You Can Too)

    Nonprofits Thriving on Threads (and How You Can Too)

    NEWS: Schedule Instagram Posts Directly in the App

    How to Write Better Instagram Captions: 10 Quick Tips

    Mixed Links: News and Tips for Nonprofit Marketers – April 14, 2023

    Mixed Links: News and Tips for Nonprofit Marketers – September 8, 2023

    Get Your Email List Ready for Year-End Fundraising NOW

    Get Your Email List Ready for Year-End Fundraising NOW

    Make Your Nonprofit Website Even More Human

    Make Your Nonprofit Website Even More Human

    Mixed Links: News and Tips for Nonprofit Marketers – September 1, 2023

    Mixed Links: News and Tips for Nonprofit Marketers – September 1, 2023

    6 Messaging Options for Email Re-Engagement Campaigns

    6 Messaging Options for Email Re-Engagement Campaigns

    Mixed Links: News and Tips for Nonprofit Marketers – August 25, 2023

    Mixed Links: News and Tips for Nonprofit Marketers – August 25, 2023

    Nonprofit Social Media and Newsletter Ideas for September 2023

    Nonprofit Social Media and Newsletter Ideas for September 2023

    Trending Tags

    • Flat Earth
    • Sillicon Valley
    • Mr. Robot
    • MotoGP 2017
    • Golden Globes
    • Future of News
  • Organization & Strategy
  • Resources
No Result
View All Result
Charity Racers
No Result
View All Result
Advertisement Advertisement Advertisement
Home Resources

Everything You Need To Know About the Google Ad Grant

by brookridgearcadia
September 24, 2022
in Resources
0
Everything You Need To Know About the Google Ad Grant
491
SHARES
1.4k
VIEWS
Share on FacebookShare on Twitter
ADVERTISEMENT


How to Manage Your Google Ads Grant

Keep in mind that there is a learning curve with Google Ads. After all, it is a product meant for professional marketers to use daily. You are wearing ten hats, and if you can spend 6 hours on this in the first month, you’re overachieving.

To make the most out of your time, rely on Google’s Skillshop courses to educate yourself.

You can do all of this work yourself, or you can easily find someone to do it for you. Use sites like Upwork.com or Fivver.com to find someone to get the first few ads established. This is a common task for people on these sites, and you can find many good people to do the work for less $ than you think and in a lot less time than it would take a newbie. You might have a volunteer who can help with this, but don’t just give anyone the keys to drive your fancy new car :).

Whether you do it yourself or find help, it is good to understand how it all works.


Woohoo! $10,000 Per Month! (not exactly)

Your grant is $330 per day.

(There goes our plan to carpet bomb the town ads promoting our Giving Day Campaign.)

But that’s ok. It is hard to spend $10,000 in the first few months anyway. Google needs some time to run our ads and learn how people interact with them before extending our ads to their maximum reach.

If you do hit a home run with a few ads and all of a sudden you have overspent your $330 per day, don’t sweat it. Google doesn’t bill you for those budget overages.

Once you have your grant, you will need to understand your keywords. Your ads will appear in front of people searching on Google, YouTube, etc., so create ads for your relevant keywords that get searched most frequently.

So it would be best if you found out which of your aspects of your organization people are interested in. Then you can set up Google Ad campaigns for these things around your most popular keywords. Your organization might end up with many low-performing campaigns and struggle to meet the minimum performance required by Google if you do not do this first.


Keyword Research Is The Key

When you’re building your keyword list, it can seem overwhelming. A clever tool built into Google Ads will ease the process. Known as the Keyword Planner, this lets you see how many people are searching for each term and what phrases they’re using; make sure to use these phrases in your ads!


Broad Match Keywords Are Your Swiss Army Knife

The broad match keyword format is an effective way of targeting words for users searching on Google. It is powerful because when you use (+housing +donation) or (-housing -donation); it’ll trigger your ads if someone searches using variations of those terms. So if someone searches “local housing organizations accepting donations,” then your ad will get activated. Broad match modified keywords will make your ads show up to the maximum number of people. They will also make sure that people are likely to be interested in what you have.


Include Your Keywords In Your Ads.

Be sure to set up an ad for each keyword that includes that keyword in the headline and the description. The close match between your ad and the searchers will lead them to click on it.

Google doesn’t waste valuable ad space on ads that aren’t getting clicked. So, don’t take comfort in the idea that your un-clicked ads create awareness. If your ads aren’t getting clicks, then you’ll need to troubleshoot your ads.


Track Your Ads’ Performance

At this point, you have a Google Ads account. You have a Google Analytics account. Get the most out of them by setting up some conversion goals. Use the conversion goals to track how the ads convert ad views into visitors, and how many of those visitors are doing what you want them to do on your site (email subscription, event sign-up, make a donation, etc.).

You will find that Google requires you to track meaningful conversions like these. Track as many as you can. It will help give you insight that applies well to all visitors, not just those driven by ads. Google will use this ROI information to guide their Google Ad Grant program into the future.

Conclusion

Google Ads Grants are a great way to get more exposure for your nonprofit’s website and generate leads. There is no cost, but you do have to meet certain criteria in order to be eligible. With an average of $10,000 per month in grant funding for nonprofits and small businesses, it’s worth taking some time to learn all about how you can apply for one. We’ve compiled this guide of resources and information that will help you decide if your organization is eligible to apply, how to get your account established, keys to get your first ad campaign up and running, and more!

Let us know below if there’s anything else you think would be helpful or important in understanding how Google Ads Grants can help grow your nonprofit.

Have you applied? What was the experience like? Let us know what questions still linger about this program, so we can try to answer them here.



Source link

Share196Tweet123Share49
brookridgearcadia

brookridgearcadia

  • Trending
  • Comments
  • Latest
New Members Elected to CalNonprofits Board

New Members Elected to CalNonprofits Board

Update on Sick Leave Relief for Nonprofits

Update on Sick Leave Relief for Nonprofits

Check out these upcoming events

Check out these upcoming events

How to Harness Alumni Donor Data for Maximum Impact: 5 Ideas

How to Harness Alumni Donor Data for Maximum Impact: 5 Ideas

September 19, 2023
Curated Nonprofit Resources of the Week – 9/17/23 – Nonprofit Law Blog

Curated Nonprofit Resources of the Week – 9/17/23 – Nonprofit Law Blog

September 18, 2023
Which Big Mac Ad Do You Prefer? – Agitator

Which Big Mac Ad Do You Prefer? – Agitator

September 18, 2023

Advertisment

Charity Racers

Copyright © 2020 Crarity Racers All Rights Reserved

Navigate Site

  • Home
  • About
  • Disclosure
  • Terms of Use
  • Privacy & Policy
  • Advertise
  • Contact

Follow Us

No Result
View All Result
  • Home
  • Charity News
  • Give & Care
  • Organization & Strategy
  • Marketing
  • Management
  • Resources

Copyright © 2020 Crarity Racers All Rights Reserved

We use cookies on our website to give you the most relevant experience by remembering your preferences and repeat visits. By clicking “Accept”, you consent to the use of ALL the cookies.
Do not sell my personal information.
Cookie SettingsAccept
Manage consent

Privacy Overview

This website uses cookies to improve your experience while you navigate through the website. Out of these, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may affect your browsing experience.
Necessary
Always Enabled
Necessary cookies are absolutely essential for the website to function properly. These cookies ensure basic functionalities and security features of the website, anonymously.
CookieDurationDescription
cookielawinfo-checkbox-analytics11 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Analytics".
cookielawinfo-checkbox-functional11 monthsThe cookie is set by GDPR cookie consent to record the user consent for the cookies in the category "Functional".
cookielawinfo-checkbox-necessary11 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookies is used to store the user consent for the cookies in the category "Necessary".
cookielawinfo-checkbox-others11 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Other.
cookielawinfo-checkbox-performance11 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Performance".
viewed_cookie_policy11 monthsThe cookie is set by the GDPR Cookie Consent plugin and is used to store whether or not user has consented to the use of cookies. It does not store any personal data.
Functional
Functional cookies help to perform certain functionalities like sharing the content of the website on social media platforms, collect feedbacks, and other third-party features.
Performance
Performance cookies are used to understand and analyze the key performance indexes of the website which helps in delivering a better user experience for the visitors.
Analytics
Analytical cookies are used to understand how visitors interact with the website. These cookies help provide information on metrics the number of visitors, bounce rate, traffic source, etc.
Advertisement
Advertisement cookies are used to provide visitors with relevant ads and marketing campaigns. These cookies track visitors across websites and collect information to provide customized ads.
Others
Other uncategorized cookies are those that are being analyzed and have not been classified into a category as yet.
SAVE & ACCEPT