Guest post by Kari Ann Kiel from DoJiggy
Fundraising events provide a great opportunity to bring in funds for your organization, while raising awareness for your cause. However, organizing an event also costs money to produce, as well as resources to manage all the details. Implementing online fundraising software can help you save time and money by more efficiently managing your fundraising event. Yet, there are still a number of hard-costs required to produce an event. To help offset these costs, you may want to consider soliciting event sponsors.
Local businesses often look for opportunities to give-back to their community. The wonderful thing about fundraising event sponsorships is that not only do companies receive tax benefits (as their sponsorship fee is considered a donation), but they also receive exposure through presence at the event. This allows them to reach out to new potential customers, and receive free publicity through media coverage. Sponsoring an event also gives employers an opportunity to engage employees and business partners in a social setting outside of the workplace, while encouraging teamwork and goodwill.