• Latest
  • Trending
  • All
  • Management
  • Give & Care
  • Marketing
Tackle Donor Acquisition Like a Data Marketing Pro

Tackle Donor Acquisition Like a Data Marketing Pro

October 13, 2022
The Three Layers of A Person and Your Fundraising Story – Agitator

The Three Layers of A Person and Your Fundraising Story – Agitator

March 20, 2023
Engaging Millennials and Gen Z by ChatGPT – Nonprofit Law Blog

Engaging Millennials and Gen Z by ChatGPT – Nonprofit Law Blog

March 18, 2023
Advertisement
The 5 Best Fundraising Ideas for Your School’s PTA

The 5 Best Fundraising Ideas for Your School’s PTA

March 18, 2023
Nonprofit Tweets of the Week – 3/17/23 – Nonprofit Law Blog

Nonprofit Tweets of the Week – 3/17/23 – Nonprofit Law Blog

March 17, 2023
Are You Giving Your Donors the Trump Treatment? – Agitator

Iron Law of Megaprojects – Agitator

March 17, 2023
Hosting Engaging Virtual Events: How to Boost Participation

Hosting Engaging Virtual Events: How to Boost Participation

March 17, 2023
Workaholic and Caretaker: Two Patterns That Make Saying No Hard

Workaholic and Caretaker: Two Patterns That Make Saying No Hard

March 16, 2023
All Segmented Up and Nowhere to Go – Agitator

All Segmented Up and Nowhere to Go – Agitator

March 15, 2023
Understanding Nonprofit Membership Models: Quick Guide

Understanding Nonprofit Membership Models: Quick Guide

March 15, 2023
How to Make Your Social Media Updates (Among Other Things) More Relevant

How to Make Your Social Media Updates (Among Other Things) More Relevant

March 14, 2023
Tuesday, March 21, 2023
  • Home
  • Charity News
  • Give & Care
    The 5 Best Fundraising Ideas for Your School’s PTA

    The 5 Best Fundraising Ideas for Your School’s PTA

    Lenten Pastoral Notes For Better Engagement

    Lenten Pastoral Notes For Better Engagement

    Appuntamento Evaluation

    Top Fundraising Platforms for Catholic Organizations

    Top Fundraising Platforms for Catholic Organizations

    10 Unique Nonprofit Fundraising Ideas for a Productive 2023

    10 Unique Nonprofit Fundraising Ideas for a Productive 2023

    How to Create Successful Nonprofit Fundraising Videos

    How to Create Successful Nonprofit Fundraising Videos

    Taking Nonprofit Email Marketing a Step Further: 6 Tips

    Taking Nonprofit Email Marketing a Step Further: 6 Tips

    4 Fundraising Delusions That Nonprofits Go Through

    4 Fundraising Delusions That Nonprofits Go Through

    3 Ways You’re Holding Your Campaign Back Without Knowing It

    Transform Your Giving & Engagement With GCSmart Tools

    Transform Your Giving & Engagement With GCSmart Tools

    Trending Tags

    • Golden Globes
    • Mr. Robot
    • MotoGP 2017
    • Climate Change
    • Flat Earth
  • Management
    Engaging Millennials and Gen Z by ChatGPT – Nonprofit Law Blog

    Engaging Millennials and Gen Z by ChatGPT – Nonprofit Law Blog

    Nonprofit Tweets of the Week – 3/17/23 – Nonprofit Law Blog

    Nonprofit Tweets of the Week – 3/17/23 – Nonprofit Law Blog

    Nonprofit Law 201 for Journalists – Nonprofit Law Blog

    Nonprofit Law 201 for Journalists – Nonprofit Law Blog

    Nonprofit Tweets of the Week – 3/10/23 – Nonprofit Law Blog

    Nonprofit Tweets of the Week – 3/10/23 – Nonprofit Law Blog

    Nonprofit Tweets of the Week – 3/3/23 – Nonprofit Law Blog

    Nonprofit Tweets of the Week – 3/3/23 – Nonprofit Law Blog

    Is Fiscal Sponsorship a Service Provided for a Fee? Why it isn’t and why it matters. – Nonprofit Law Blog

    Is Fiscal Sponsorship a Service Provided for a Fee? Why it isn’t and why it matters. – Nonprofit Law Blog

    Scholarships to NCPGC 30th Annual Planned Giving Conference – Nonprofit Law Blog

    Scholarships to NCPGC 30th Annual Planned Giving Conference – Nonprofit Law Blog

    Nonprofit Tweets of the Week – 2/24/23 – Nonprofit Law Blog

    Nonprofit Tweets of the Week – 2/24/23 – Nonprofit Law Blog

    Highlights from the ABA Exempt Organizations Subcommittee Meetings 2/10/23 – Nonprofit Law Blog

    Highlights from the ABA Exempt Organizations Subcommittee Meetings 2/10/23 – Nonprofit Law Blog

    Nonprofit Tweets of the Week – 2/17/23 – Nonprofit Law Blog

    Nonprofit Tweets of the Week – 2/17/23 – Nonprofit Law Blog

    Trending Tags

    • Donald Trump
    • Future of News
    • Climate Change
    • Market Stories
    • Election Results
    • Flat Earth
  • Marketing
    Workaholic and Caretaker: Two Patterns That Make Saying No Hard

    Workaholic and Caretaker: Two Patterns That Make Saying No Hard

    How to Make Your Social Media Updates (Among Other Things) More Relevant

    How to Make Your Social Media Updates (Among Other Things) More Relevant

    Mixed Links: News and Tips for Nonprofit Marketers – March 10, 2023

    Mixed Links: News and Tips for Nonprofit Marketers – March 10, 2023

    Unlocking the Power of AI for Nonprofit Communications

    Unlocking the Power of AI for Nonprofit Communications

    Why Saying No at Work is Hard for Nonprofit Communicators

    Why Saying No at Work is Hard for Nonprofit Communicators

    Social Media Demographics Nonprofit Communicators Need to Know in 2023

    Social Media Demographics Nonprofit Communicators Need to Know in 2023

    Mixed Links: News and Tips for Nonprofit Marketers – March 3, 2023

    Mixed Links: News and Tips for Nonprofit Marketers – March 3, 2023

    Kivi and Farra Talking Trends

    Kivi and Farra Talking Trends

    Nonprofit Social Media and Newsletter Ideas for March 2023

    Nonprofit Social Media and Newsletter Ideas for March 2023

    Mixed Links: News and Tips for Nonprofit Marketers – February 24, 2023

    Mixed Links: News and Tips for Nonprofit Marketers – February 24, 2023

    Trending Tags

    • Flat Earth
    • Sillicon Valley
    • Mr. Robot
    • MotoGP 2017
    • Golden Globes
    • Future of News
  • Organization & Strategy
  • Resources
No Result
View All Result
Charity Racers
Advertisement
  • Home
  • Charity News
  • Give & Care
    The 5 Best Fundraising Ideas for Your School’s PTA

    The 5 Best Fundraising Ideas for Your School’s PTA

    Lenten Pastoral Notes For Better Engagement

    Lenten Pastoral Notes For Better Engagement

    Appuntamento Evaluation

    Top Fundraising Platforms for Catholic Organizations

    Top Fundraising Platforms for Catholic Organizations

    10 Unique Nonprofit Fundraising Ideas for a Productive 2023

    10 Unique Nonprofit Fundraising Ideas for a Productive 2023

    How to Create Successful Nonprofit Fundraising Videos

    How to Create Successful Nonprofit Fundraising Videos

    Taking Nonprofit Email Marketing a Step Further: 6 Tips

    Taking Nonprofit Email Marketing a Step Further: 6 Tips

    4 Fundraising Delusions That Nonprofits Go Through

    4 Fundraising Delusions That Nonprofits Go Through

    3 Ways You’re Holding Your Campaign Back Without Knowing It

    Transform Your Giving & Engagement With GCSmart Tools

    Transform Your Giving & Engagement With GCSmart Tools

    Trending Tags

    • Golden Globes
    • Mr. Robot
    • MotoGP 2017
    • Climate Change
    • Flat Earth
  • Management
    Engaging Millennials and Gen Z by ChatGPT – Nonprofit Law Blog

    Engaging Millennials and Gen Z by ChatGPT – Nonprofit Law Blog

    Nonprofit Tweets of the Week – 3/17/23 – Nonprofit Law Blog

    Nonprofit Tweets of the Week – 3/17/23 – Nonprofit Law Blog

    Nonprofit Law 201 for Journalists – Nonprofit Law Blog

    Nonprofit Law 201 for Journalists – Nonprofit Law Blog

    Nonprofit Tweets of the Week – 3/10/23 – Nonprofit Law Blog

    Nonprofit Tweets of the Week – 3/10/23 – Nonprofit Law Blog

    Nonprofit Tweets of the Week – 3/3/23 – Nonprofit Law Blog

    Nonprofit Tweets of the Week – 3/3/23 – Nonprofit Law Blog

    Is Fiscal Sponsorship a Service Provided for a Fee? Why it isn’t and why it matters. – Nonprofit Law Blog

    Is Fiscal Sponsorship a Service Provided for a Fee? Why it isn’t and why it matters. – Nonprofit Law Blog

    Scholarships to NCPGC 30th Annual Planned Giving Conference – Nonprofit Law Blog

    Scholarships to NCPGC 30th Annual Planned Giving Conference – Nonprofit Law Blog

    Nonprofit Tweets of the Week – 2/24/23 – Nonprofit Law Blog

    Nonprofit Tweets of the Week – 2/24/23 – Nonprofit Law Blog

    Highlights from the ABA Exempt Organizations Subcommittee Meetings 2/10/23 – Nonprofit Law Blog

    Highlights from the ABA Exempt Organizations Subcommittee Meetings 2/10/23 – Nonprofit Law Blog

    Nonprofit Tweets of the Week – 2/17/23 – Nonprofit Law Blog

    Nonprofit Tweets of the Week – 2/17/23 – Nonprofit Law Blog

    Trending Tags

    • Donald Trump
    • Future of News
    • Climate Change
    • Market Stories
    • Election Results
    • Flat Earth
  • Marketing
    Workaholic and Caretaker: Two Patterns That Make Saying No Hard

    Workaholic and Caretaker: Two Patterns That Make Saying No Hard

    How to Make Your Social Media Updates (Among Other Things) More Relevant

    How to Make Your Social Media Updates (Among Other Things) More Relevant

    Mixed Links: News and Tips for Nonprofit Marketers – March 10, 2023

    Mixed Links: News and Tips for Nonprofit Marketers – March 10, 2023

    Unlocking the Power of AI for Nonprofit Communications

    Unlocking the Power of AI for Nonprofit Communications

    Why Saying No at Work is Hard for Nonprofit Communicators

    Why Saying No at Work is Hard for Nonprofit Communicators

    Social Media Demographics Nonprofit Communicators Need to Know in 2023

    Social Media Demographics Nonprofit Communicators Need to Know in 2023

    Mixed Links: News and Tips for Nonprofit Marketers – March 3, 2023

    Mixed Links: News and Tips for Nonprofit Marketers – March 3, 2023

    Kivi and Farra Talking Trends

    Kivi and Farra Talking Trends

    Nonprofit Social Media and Newsletter Ideas for March 2023

    Nonprofit Social Media and Newsletter Ideas for March 2023

    Mixed Links: News and Tips for Nonprofit Marketers – February 24, 2023

    Mixed Links: News and Tips for Nonprofit Marketers – February 24, 2023

    Trending Tags

    • Flat Earth
    • Sillicon Valley
    • Mr. Robot
    • MotoGP 2017
    • Golden Globes
    • Future of News
  • Organization & Strategy
  • Resources
No Result
View All Result
Charity Racers
No Result
View All Result
Advertisement Advertisement Advertisement
Home Give & Care

Tackle Donor Acquisition Like a Data Marketing Pro

by brookridgearcadia
October 13, 2022
in Give & Care
0
Tackle Donor Acquisition Like a Data Marketing Pro
491
SHARES
1.4k
VIEWS
Share on FacebookShare on Twitter
ADVERTISEMENT


This guest post is a contribution from Gabrielle Perham, AccuData.

For many nonprofits, donor acquisition can feel like playing darts in the dark—who prospective donors are and where they’re located can be shrouded in mystery. However, it doesn’t have to be this way.

Data marketing, a strategy that uses quantitative information about an audience to tailor communications and brand decisions, can help shed light on your potential donors and improve your acquisition (and donor retention) rate. In fact, according to AccuData’s guide to data-driven marketing, marketers who used data-driven campaigns experienced a return over five times their initial investment. 

While this approach has traditionally been used to sell products and services to consumers, it can be equally as effective in the nonprofit space. For nonprofits, data marketing can help add specificity and efficiency to your acquisition strategy. 

In this guide, you’ll learn how your nonprofit can leverage data marketing to improve your donor acquisition processes, including:

  • Leverage third-party data from a trusted provider.
  • Clean your database.
  • Segment your prospective donors.
  • Use integrated tools and services.

Before you get started, it can be helpful to develop clarity around the type of fundraising campaign you’re planning to run. For example, a capital campaign will likely require different sets of data and acquisition techniques than a peer-to-peer campaign. While your plans will likely evolve once you get started, the sturdier the foundation, the easier it will be to adapt. Let’s dive in!

Leverage third-party data from a trusted provider.

From names to addresses to contact information to donation amounts, your nonprofit is likely already gathering a number of data points from your donors without even thinking about it. Most frequently, this information is collected when a supporter visits your website to make a gift and fills out a donation form. 

But this type of data collection is only scratching the surface of what data can do for your collection. In fact, a vast range of third-party data can be added to your in-house data. You can append: 

  • Demographic data (such as location, gender, race, religion, and age)
  • Lifestyle data (such as hobbies and interests)
  • Financial data (such as stock holdings, income, and net worth)
  • Business data (such as matching gift and corporate social responsibility information)
  • Philanthropic data (such as donation history, volunteer, or board membership) 

With detailed information on their supporters and potential supporters, nonprofits can tailor their marketing campaigns to hyper-specific target audiences, anticipate future trends, and reach entirely new donor markets. 

Clean your database.

Once you’ve collected your data, you have to process and organize your donor information. Without going through this step, it can be difficult to distinguish between helpful and harmful data, and quickly lead you into an ineffective, costly acquisition strategy. 

Thus, plan to implement basic data hygiene practices to avoid the following forms of harmful (or “dirty”) donor data:

  • Duplicate data
  • Out-of-date data
  • Incomplete data
  • Inaccurate data
  • Unnecessary data

Spend time consolidating duplicate entries, contacting bounced contacts for updated, complete information, standardizing info such as addresses, grouping families, and removing unnecessary data. For example, while it may be interesting to know your donors’ favorite flavors of ice cream, this data point probably isn’t relevant to your fundraising activities and could make it more difficult to pinpoint more meaningful trends. 

As a result of regularly maintaining clean data, you’ll be able to rely on the information in your database and make insightful decisions to guide your donor acquisition.

Segment your prospective donors. 

Once your data is clean, you’ll want to filter your prospective donors into smaller segments to create specific donor profiles. For each segment, you can then create a unique acquisition strategy that meets their preferences and needs. 

For example, your data might suggest creating specific strategies for each of the following donor profiles:

  • Wealthy donors over fifty years old are most likely to give major gifts and often prefer in-person, personalized communications. 
  • Recurring donors with employers who match gifts may make higher contributions when you show them the impact of their donation and guide them through the matching gift request process.
  • Local donors under thirty years old might be best persuaded by a call-to-action from a trustworthy nonprofit influencer, such as those listed in this resource from NXUnite. 

Regardless of how you break down your donor segments, make sure that your outreach always uses a range of calls to action, organizational updates, and upcoming events and opportunities, that show that you value your donors beyond their donations. 

Use integrated tools and services.

While it can be tempting to launch a DIY data marketing program, this approach can quickly get overwhelming and burdensome. Luckily, there are many tools and services designed to help nonprofits along the way.

A dedicated data marketing partner can help streamline processes and provide the framework and support necessary for your nonprofit’s fundraising success. For instance, a third-party data marketing partner can help you: 

  • Collect and organize your most impactful donor data.
  • Find new target audiences based on your ideal donors.
  • Develop a custom donor database to house, manage, and process data. 
  • Design and create impactful narratives tailored to your most likely donors.
  • Understand and report on campaigns with predictive modeling and analytics.

When deciding on which tools and services to use, make sure they fit into your existing tech stack. With limited integration, even the most comprehensive tool will create more problems for your organization than it solves.


Finally, once you’ve set up your data-driven donor acquisition campaign, you should plan to continue to collect and analyze donor data. Tracking data will show you the strategies that are working and the ones that aren’t—especially as your donor pool (and their interests and needs) change over time. As a result, you can more accurately and efficiently identify the changes you need to make to improve your acquisition efforts.

Related



Source link

Share196Tweet123Share49
brookridgearcadia

brookridgearcadia

  • Trending
  • Comments
  • Latest
New Members Elected to CalNonprofits Board

New Members Elected to CalNonprofits Board

Update on Sick Leave Relief for Nonprofits

Update on Sick Leave Relief for Nonprofits

Check out these upcoming events

Check out these upcoming events

The Three Layers of A Person and Your Fundraising Story – Agitator

The Three Layers of A Person and Your Fundraising Story – Agitator

March 20, 2023
Engaging Millennials and Gen Z by ChatGPT – Nonprofit Law Blog

Engaging Millennials and Gen Z by ChatGPT – Nonprofit Law Blog

March 18, 2023
The 5 Best Fundraising Ideas for Your School’s PTA

The 5 Best Fundraising Ideas for Your School’s PTA

March 18, 2023

Advertisment

Charity Racers

Copyright © 2020 Crarity Racers All Rights Reserved

Navigate Site

  • Home
  • About
  • Disclosure
  • Terms of Use
  • Privacy & Policy
  • Advertise
  • Contact

Follow Us

No Result
View All Result
  • Home
  • Charity News
  • Give & Care
  • Organization & Strategy
  • Marketing
  • Management
  • Resources

Copyright © 2020 Crarity Racers All Rights Reserved

We use cookies on our website to give you the most relevant experience by remembering your preferences and repeat visits. By clicking “Accept”, you consent to the use of ALL the cookies.
Do not sell my personal information.
Cookie SettingsAccept
Manage consent

Privacy Overview

This website uses cookies to improve your experience while you navigate through the website. Out of these, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may affect your browsing experience.
Necessary
Always Enabled
Necessary cookies are absolutely essential for the website to function properly. These cookies ensure basic functionalities and security features of the website, anonymously.
CookieDurationDescription
cookielawinfo-checkbox-analytics11 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Analytics".
cookielawinfo-checkbox-functional11 monthsThe cookie is set by GDPR cookie consent to record the user consent for the cookies in the category "Functional".
cookielawinfo-checkbox-necessary11 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookies is used to store the user consent for the cookies in the category "Necessary".
cookielawinfo-checkbox-others11 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Other.
cookielawinfo-checkbox-performance11 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Performance".
viewed_cookie_policy11 monthsThe cookie is set by the GDPR Cookie Consent plugin and is used to store whether or not user has consented to the use of cookies. It does not store any personal data.
Functional
Functional cookies help to perform certain functionalities like sharing the content of the website on social media platforms, collect feedbacks, and other third-party features.
Performance
Performance cookies are used to understand and analyze the key performance indexes of the website which helps in delivering a better user experience for the visitors.
Analytics
Analytical cookies are used to understand how visitors interact with the website. These cookies help provide information on metrics the number of visitors, bounce rate, traffic source, etc.
Advertisement
Advertisement cookies are used to provide visitors with relevant ads and marketing campaigns. These cookies track visitors across websites and collect information to provide customized ads.
Others
Other uncategorized cookies are those that are being analyzed and have not been classified into a category as yet.
SAVE & ACCEPT