• Latest
  • Trending
  • All
  • Management
  • Give & Care
  • Marketing
Should I Sustain or Should I Go Now? Improving Journey. – Agitator

Should I Sustain or Should I Go Now? Improving Journey. – Agitator

October 19, 2022
The Three Layers of A Person and Your Fundraising Story – Agitator

The Three Layers of A Person and Your Fundraising Story – Agitator

March 20, 2023
Engaging Millennials and Gen Z by ChatGPT – Nonprofit Law Blog

Engaging Millennials and Gen Z by ChatGPT – Nonprofit Law Blog

March 18, 2023
Advertisement
The 5 Best Fundraising Ideas for Your School’s PTA

The 5 Best Fundraising Ideas for Your School’s PTA

March 18, 2023
Nonprofit Tweets of the Week – 3/17/23 – Nonprofit Law Blog

Nonprofit Tweets of the Week – 3/17/23 – Nonprofit Law Blog

March 17, 2023
Are You Giving Your Donors the Trump Treatment? – Agitator

Iron Law of Megaprojects – Agitator

March 17, 2023
Hosting Engaging Virtual Events: How to Boost Participation

Hosting Engaging Virtual Events: How to Boost Participation

March 17, 2023
Workaholic and Caretaker: Two Patterns That Make Saying No Hard

Workaholic and Caretaker: Two Patterns That Make Saying No Hard

March 16, 2023
All Segmented Up and Nowhere to Go – Agitator

All Segmented Up and Nowhere to Go – Agitator

March 15, 2023
Understanding Nonprofit Membership Models: Quick Guide

Understanding Nonprofit Membership Models: Quick Guide

March 15, 2023
How to Make Your Social Media Updates (Among Other Things) More Relevant

How to Make Your Social Media Updates (Among Other Things) More Relevant

March 14, 2023
Tuesday, March 21, 2023
  • Home
  • Charity News
  • Give & Care
    The 5 Best Fundraising Ideas for Your School’s PTA

    The 5 Best Fundraising Ideas for Your School’s PTA

    Lenten Pastoral Notes For Better Engagement

    Lenten Pastoral Notes For Better Engagement

    Appuntamento Evaluation

    Top Fundraising Platforms for Catholic Organizations

    Top Fundraising Platforms for Catholic Organizations

    10 Unique Nonprofit Fundraising Ideas for a Productive 2023

    10 Unique Nonprofit Fundraising Ideas for a Productive 2023

    How to Create Successful Nonprofit Fundraising Videos

    How to Create Successful Nonprofit Fundraising Videos

    Taking Nonprofit Email Marketing a Step Further: 6 Tips

    Taking Nonprofit Email Marketing a Step Further: 6 Tips

    4 Fundraising Delusions That Nonprofits Go Through

    4 Fundraising Delusions That Nonprofits Go Through

    3 Ways You’re Holding Your Campaign Back Without Knowing It

    Transform Your Giving & Engagement With GCSmart Tools

    Transform Your Giving & Engagement With GCSmart Tools

    Trending Tags

    • Golden Globes
    • Mr. Robot
    • MotoGP 2017
    • Climate Change
    • Flat Earth
  • Management
    Engaging Millennials and Gen Z by ChatGPT – Nonprofit Law Blog

    Engaging Millennials and Gen Z by ChatGPT – Nonprofit Law Blog

    Nonprofit Tweets of the Week – 3/17/23 – Nonprofit Law Blog

    Nonprofit Tweets of the Week – 3/17/23 – Nonprofit Law Blog

    Nonprofit Law 201 for Journalists – Nonprofit Law Blog

    Nonprofit Law 201 for Journalists – Nonprofit Law Blog

    Nonprofit Tweets of the Week – 3/10/23 – Nonprofit Law Blog

    Nonprofit Tweets of the Week – 3/10/23 – Nonprofit Law Blog

    Nonprofit Tweets of the Week – 3/3/23 – Nonprofit Law Blog

    Nonprofit Tweets of the Week – 3/3/23 – Nonprofit Law Blog

    Is Fiscal Sponsorship a Service Provided for a Fee? Why it isn’t and why it matters. – Nonprofit Law Blog

    Is Fiscal Sponsorship a Service Provided for a Fee? Why it isn’t and why it matters. – Nonprofit Law Blog

    Scholarships to NCPGC 30th Annual Planned Giving Conference – Nonprofit Law Blog

    Scholarships to NCPGC 30th Annual Planned Giving Conference – Nonprofit Law Blog

    Nonprofit Tweets of the Week – 2/24/23 – Nonprofit Law Blog

    Nonprofit Tweets of the Week – 2/24/23 – Nonprofit Law Blog

    Highlights from the ABA Exempt Organizations Subcommittee Meetings 2/10/23 – Nonprofit Law Blog

    Highlights from the ABA Exempt Organizations Subcommittee Meetings 2/10/23 – Nonprofit Law Blog

    Nonprofit Tweets of the Week – 2/17/23 – Nonprofit Law Blog

    Nonprofit Tweets of the Week – 2/17/23 – Nonprofit Law Blog

    Trending Tags

    • Donald Trump
    • Future of News
    • Climate Change
    • Market Stories
    • Election Results
    • Flat Earth
  • Marketing
    Workaholic and Caretaker: Two Patterns That Make Saying No Hard

    Workaholic and Caretaker: Two Patterns That Make Saying No Hard

    How to Make Your Social Media Updates (Among Other Things) More Relevant

    How to Make Your Social Media Updates (Among Other Things) More Relevant

    Mixed Links: News and Tips for Nonprofit Marketers – March 10, 2023

    Mixed Links: News and Tips for Nonprofit Marketers – March 10, 2023

    Unlocking the Power of AI for Nonprofit Communications

    Unlocking the Power of AI for Nonprofit Communications

    Why Saying No at Work is Hard for Nonprofit Communicators

    Why Saying No at Work is Hard for Nonprofit Communicators

    Social Media Demographics Nonprofit Communicators Need to Know in 2023

    Social Media Demographics Nonprofit Communicators Need to Know in 2023

    Mixed Links: News and Tips for Nonprofit Marketers – March 3, 2023

    Mixed Links: News and Tips for Nonprofit Marketers – March 3, 2023

    Kivi and Farra Talking Trends

    Kivi and Farra Talking Trends

    Nonprofit Social Media and Newsletter Ideas for March 2023

    Nonprofit Social Media and Newsletter Ideas for March 2023

    Mixed Links: News and Tips for Nonprofit Marketers – February 24, 2023

    Mixed Links: News and Tips for Nonprofit Marketers – February 24, 2023

    Trending Tags

    • Flat Earth
    • Sillicon Valley
    • Mr. Robot
    • MotoGP 2017
    • Golden Globes
    • Future of News
  • Organization & Strategy
  • Resources
No Result
View All Result
Charity Racers
Advertisement
  • Home
  • Charity News
  • Give & Care
    The 5 Best Fundraising Ideas for Your School’s PTA

    The 5 Best Fundraising Ideas for Your School’s PTA

    Lenten Pastoral Notes For Better Engagement

    Lenten Pastoral Notes For Better Engagement

    Appuntamento Evaluation

    Top Fundraising Platforms for Catholic Organizations

    Top Fundraising Platforms for Catholic Organizations

    10 Unique Nonprofit Fundraising Ideas for a Productive 2023

    10 Unique Nonprofit Fundraising Ideas for a Productive 2023

    How to Create Successful Nonprofit Fundraising Videos

    How to Create Successful Nonprofit Fundraising Videos

    Taking Nonprofit Email Marketing a Step Further: 6 Tips

    Taking Nonprofit Email Marketing a Step Further: 6 Tips

    4 Fundraising Delusions That Nonprofits Go Through

    4 Fundraising Delusions That Nonprofits Go Through

    3 Ways You’re Holding Your Campaign Back Without Knowing It

    Transform Your Giving & Engagement With GCSmart Tools

    Transform Your Giving & Engagement With GCSmart Tools

    Trending Tags

    • Golden Globes
    • Mr. Robot
    • MotoGP 2017
    • Climate Change
    • Flat Earth
  • Management
    Engaging Millennials and Gen Z by ChatGPT – Nonprofit Law Blog

    Engaging Millennials and Gen Z by ChatGPT – Nonprofit Law Blog

    Nonprofit Tweets of the Week – 3/17/23 – Nonprofit Law Blog

    Nonprofit Tweets of the Week – 3/17/23 – Nonprofit Law Blog

    Nonprofit Law 201 for Journalists – Nonprofit Law Blog

    Nonprofit Law 201 for Journalists – Nonprofit Law Blog

    Nonprofit Tweets of the Week – 3/10/23 – Nonprofit Law Blog

    Nonprofit Tweets of the Week – 3/10/23 – Nonprofit Law Blog

    Nonprofit Tweets of the Week – 3/3/23 – Nonprofit Law Blog

    Nonprofit Tweets of the Week – 3/3/23 – Nonprofit Law Blog

    Is Fiscal Sponsorship a Service Provided for a Fee? Why it isn’t and why it matters. – Nonprofit Law Blog

    Is Fiscal Sponsorship a Service Provided for a Fee? Why it isn’t and why it matters. – Nonprofit Law Blog

    Scholarships to NCPGC 30th Annual Planned Giving Conference – Nonprofit Law Blog

    Scholarships to NCPGC 30th Annual Planned Giving Conference – Nonprofit Law Blog

    Nonprofit Tweets of the Week – 2/24/23 – Nonprofit Law Blog

    Nonprofit Tweets of the Week – 2/24/23 – Nonprofit Law Blog

    Highlights from the ABA Exempt Organizations Subcommittee Meetings 2/10/23 – Nonprofit Law Blog

    Highlights from the ABA Exempt Organizations Subcommittee Meetings 2/10/23 – Nonprofit Law Blog

    Nonprofit Tweets of the Week – 2/17/23 – Nonprofit Law Blog

    Nonprofit Tweets of the Week – 2/17/23 – Nonprofit Law Blog

    Trending Tags

    • Donald Trump
    • Future of News
    • Climate Change
    • Market Stories
    • Election Results
    • Flat Earth
  • Marketing
    Workaholic and Caretaker: Two Patterns That Make Saying No Hard

    Workaholic and Caretaker: Two Patterns That Make Saying No Hard

    How to Make Your Social Media Updates (Among Other Things) More Relevant

    How to Make Your Social Media Updates (Among Other Things) More Relevant

    Mixed Links: News and Tips for Nonprofit Marketers – March 10, 2023

    Mixed Links: News and Tips for Nonprofit Marketers – March 10, 2023

    Unlocking the Power of AI for Nonprofit Communications

    Unlocking the Power of AI for Nonprofit Communications

    Why Saying No at Work is Hard for Nonprofit Communicators

    Why Saying No at Work is Hard for Nonprofit Communicators

    Social Media Demographics Nonprofit Communicators Need to Know in 2023

    Social Media Demographics Nonprofit Communicators Need to Know in 2023

    Mixed Links: News and Tips for Nonprofit Marketers – March 3, 2023

    Mixed Links: News and Tips for Nonprofit Marketers – March 3, 2023

    Kivi and Farra Talking Trends

    Kivi and Farra Talking Trends

    Nonprofit Social Media and Newsletter Ideas for March 2023

    Nonprofit Social Media and Newsletter Ideas for March 2023

    Mixed Links: News and Tips for Nonprofit Marketers – February 24, 2023

    Mixed Links: News and Tips for Nonprofit Marketers – February 24, 2023

    Trending Tags

    • Flat Earth
    • Sillicon Valley
    • Mr. Robot
    • MotoGP 2017
    • Golden Globes
    • Future of News
  • Organization & Strategy
  • Resources
No Result
View All Result
Charity Racers
No Result
View All Result
Advertisement Advertisement Advertisement
Home Organization & Strategy

Should I Sustain or Should I Go Now? Improving Journey. – Agitator

by brookridgearcadia
October 19, 2022
in Organization & Strategy
0
Should I Sustain or Should I Go Now? Improving Journey. – Agitator
491
SHARES
1.4k
VIEWS
Share on FacebookShare on Twitter
ADVERTISEMENT


October 19, 2022     
Charlie Hulme, U.K. Managing Director, DonorVoice

Join us for Should I sustain or should I go now

Last time we saw how to improve the quality of our sign-ups. So, now we have nothing but quality supporters walking through the door, they’ll all stick around, right?

If only it were that easy with every part of your retention challenge living on the acquisition side of the fence.

The big question is “what happens next?” The answer depends on what you know about the people who just arrived. And that depends on whether what you know about them is descriptive or predictive.

Descriptive data would be stuff like age, gender, geography, gift amount, campaign code, and so on. All crucial. But all ‘what’ data; what they are, what they did, and so on. None of this ‘what’ data can answer the most crucial question of all, ‘why?’

One common denominator of all new signs ups is they all said yes. The other is we invariably have no idea why they did (beyond the fact we asked them to). Which makes it a little tricky when planning their journey.

One option is hope they all said yes for exactly the same reason and hope we know what that reason is. A better option would be to replace ‘hope’ with ‘know.’ But to do that you need to know what you need to know.

Fortunately, all the wonky research has been done and is fully automated in the platform. So, let’s take a sneak peek ahead of our fuller explanation in our webinar on Oct 26th.

Where does the journey start? Well, at the risk of telling you water is wet, it starts at the beginning. The first moment of interaction is the first moment of the journey. And the quality of that interaction determines if the journey is going to be a long or short one.

So, your first measure is of how good a job we just did meeting a new supporter’s basic psychological needs. Let’s take a look.

This dashboard view shows how we’ve done meeting basic psychological needs of

  • Autonomy (I felt free to make my choice),
  • Relatedness (I feel I’m part of something), and
  • Competence (I feel I’m making a difference).

We see the first has dropped a little, the second increased a little and the third has remained the same. We can dig deeper and look at this same data broken out by channel, campaign, teams, agencies, markets, individual fundraisers to see our leaders and laggards and learn what the former does to improve the latter and create our rising tide.

But there’s more to know about our supporters than their satisfaction.  We’ll want to know the strength of their relationship to the brand (Commitment) and the part of self that connects with our cause (Identity). These, plus many other data points, go into the model predicting who’ll stay or go.

We use Commitment to determine Cadence – more stewardship comms to Lower Commitment people that need it, fewer to High Commitment folks so we aren’t trying to oversell what’s already sold.

Identity is another layer to get us beyond one-size-fits-nobody to a more tailored world with message matching who they are.  The simple example is dog message to dog people and cat to cat for the animal welfare charity.  And we know cat/dog because we ask and we ask because people like sharing relevant details about themselves that we can play back in tailored journeys.

If your CRM or “tech-stack” has lots of barriers to pulling this off we can deliver the entire journey without you missing any critical data or reporting.

To learn (far) more, join us for Should I Sustain or should I go now?

Charlie

 

 



Source link

Share196Tweet123Share49
brookridgearcadia

brookridgearcadia

  • Trending
  • Comments
  • Latest
New Members Elected to CalNonprofits Board

New Members Elected to CalNonprofits Board

Update on Sick Leave Relief for Nonprofits

Update on Sick Leave Relief for Nonprofits

Check out these upcoming events

Check out these upcoming events

The Three Layers of A Person and Your Fundraising Story – Agitator

The Three Layers of A Person and Your Fundraising Story – Agitator

March 20, 2023
Engaging Millennials and Gen Z by ChatGPT – Nonprofit Law Blog

Engaging Millennials and Gen Z by ChatGPT – Nonprofit Law Blog

March 18, 2023
The 5 Best Fundraising Ideas for Your School’s PTA

The 5 Best Fundraising Ideas for Your School’s PTA

March 18, 2023

Advertisment

Charity Racers

Copyright © 2020 Crarity Racers All Rights Reserved

Navigate Site

  • Home
  • About
  • Disclosure
  • Terms of Use
  • Privacy & Policy
  • Advertise
  • Contact

Follow Us

No Result
View All Result
  • Home
  • Charity News
  • Give & Care
  • Organization & Strategy
  • Marketing
  • Management
  • Resources

Copyright © 2020 Crarity Racers All Rights Reserved

We use cookies on our website to give you the most relevant experience by remembering your preferences and repeat visits. By clicking “Accept”, you consent to the use of ALL the cookies.
Do not sell my personal information.
Cookie SettingsAccept
Manage consent

Privacy Overview

This website uses cookies to improve your experience while you navigate through the website. Out of these, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may affect your browsing experience.
Necessary
Always Enabled
Necessary cookies are absolutely essential for the website to function properly. These cookies ensure basic functionalities and security features of the website, anonymously.
CookieDurationDescription
cookielawinfo-checkbox-analytics11 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Analytics".
cookielawinfo-checkbox-functional11 monthsThe cookie is set by GDPR cookie consent to record the user consent for the cookies in the category "Functional".
cookielawinfo-checkbox-necessary11 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookies is used to store the user consent for the cookies in the category "Necessary".
cookielawinfo-checkbox-others11 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Other.
cookielawinfo-checkbox-performance11 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Performance".
viewed_cookie_policy11 monthsThe cookie is set by the GDPR Cookie Consent plugin and is used to store whether or not user has consented to the use of cookies. It does not store any personal data.
Functional
Functional cookies help to perform certain functionalities like sharing the content of the website on social media platforms, collect feedbacks, and other third-party features.
Performance
Performance cookies are used to understand and analyze the key performance indexes of the website which helps in delivering a better user experience for the visitors.
Analytics
Analytical cookies are used to understand how visitors interact with the website. These cookies help provide information on metrics the number of visitors, bounce rate, traffic source, etc.
Advertisement
Advertisement cookies are used to provide visitors with relevant ads and marketing campaigns. These cookies track visitors across websites and collect information to provide customized ads.
Others
Other uncategorized cookies are those that are being analyzed and have not been classified into a category as yet.
SAVE & ACCEPT