• Latest
  • Trending
  • All
  • Management
  • Give & Care
  • Marketing
Do You Process Dots or Look for Patterns? – Agitator

Do You Process Dots or Look for Patterns? – Agitator

December 26, 2022
10 Unique Nonprofit Fundraising Ideas for a Productive 2023

10 Unique Nonprofit Fundraising Ideas for a Productive 2023

January 27, 2023
Nonprofit Tweets of the Week – 1/27/23 – Nonprofit Law Blog

Nonprofit Tweets of the Week – 1/27/23 – Nonprofit Law Blog

January 27, 2023
Advertisement
2023 Nonprofit Communications Trends – Highlights from Our Report

2023 Nonprofit Communications Trends – Highlights from Our Report

January 27, 2023
Are You Giving Your Donors the Trump Treatment? – Agitator

Are You Giving Your Donors the Trump Treatment? – Agitator

January 27, 2023
My High Openness Got In the Way of Your Social Proof Nudge – Agitator

My High Openness Got In the Way of Your Social Proof Nudge – Agitator

January 26, 2023
Seeking Nominations for the 2023 Outstanding Nonprofit Lawyer Awards – Nonprofit Law Blog

Seeking Nominations for the 2023 Outstanding Nonprofit Lawyer Awards – Nonprofit Law Blog

January 25, 2023
Should Your Fundraising Match a Chatbot? – Agitator

Should Your Fundraising Match a Chatbot? – Agitator

January 25, 2023
Nonprofit Social Media Objectives: Why Does Your Nonprofit Use Social Media

Nonprofit Social Media Objectives: Why Does Your Nonprofit Use Social Media

January 24, 2023
Does Your Job Security Match that of a Roman Emperor? – Agitator

Does Your Job Security Match that of a Roman Emperor? – Agitator

January 24, 2023
Love or Hate AI as Writing Tool? – Agitator

Love or Hate AI as Writing Tool? – Agitator

January 23, 2023
Friday, January 27, 2023
  • Home
  • Charity News
  • Give & Care
    10 Unique Nonprofit Fundraising Ideas for a Productive 2023

    10 Unique Nonprofit Fundraising Ideas for a Productive 2023

    How to Create Successful Nonprofit Fundraising Videos

    How to Create Successful Nonprofit Fundraising Videos

    Taking Nonprofit Email Marketing a Step Further: 6 Tips

    Taking Nonprofit Email Marketing a Step Further: 6 Tips

    4 Fundraising Delusions That Nonprofits Go Through

    4 Fundraising Delusions That Nonprofits Go Through

    3 Ways You’re Holding Your Campaign Back Without Knowing It

    Transform Your Giving & Engagement With GCSmart Tools

    Transform Your Giving & Engagement With GCSmart Tools

    5 Tips To Supercharge Your Year End Charitable Giving

    5 Tips To Supercharge Your Year End Charitable Giving

    All You Need To Know About Donor Cultivation For Nonprofits

    All You Need To Know About Donor Cultivation For Nonprofits

    3 Ways to Engage Your Local Community in Fundraising

    3 Ways to Engage Your Local Community in Fundraising

    The Ideal SEO Checklist for Nonprofit Organizations

    The Ideal SEO Checklist for Nonprofit Organizations

    Trending Tags

    • Golden Globes
    • Mr. Robot
    • MotoGP 2017
    • Climate Change
    • Flat Earth
  • Management
    Nonprofit Tweets of the Week – 1/27/23 – Nonprofit Law Blog

    Nonprofit Tweets of the Week – 1/27/23 – Nonprofit Law Blog

    Seeking Nominations for the 2023 Outstanding Nonprofit Lawyer Awards – Nonprofit Law Blog

    Seeking Nominations for the 2023 Outstanding Nonprofit Lawyer Awards – Nonprofit Law Blog

    Entering into a Fiscal Sponsorship Agreement – Nonprofit Law Blog

    Entering into a Fiscal Sponsorship Agreement – Nonprofit Law Blog

    Nonprofit Tweets of the Week – 1/20/23 – Nonprofit Law Blog

    Nonprofit Tweets of the Week – 1/20/23 – Nonprofit Law Blog

    Board Composition – Nonprofit Law Blog

    Board Composition – Nonprofit Law Blog

    Nonprofit Tweets of the Week – 1/13/23 – Nonprofit Law Blog

    Nonprofit Tweets of the Week – 1/13/23 – Nonprofit Law Blog

    Gene & Amy’s 2023 Outlook – Nonprofit Law Blog

    Gene & Amy’s 2023 Outlook – Nonprofit Law Blog

    Nonprofit Tweets of the Week – 1/6/23 – Nonprofit Law Blog

    Nonprofit Tweets of the Week – 1/6/23 – Nonprofit Law Blog

    California Proposed Regulations – Article 1 – Nonprofit Law Blog

    California Proposed Regulations – Article 1 – Nonprofit Law Blog

    Nonprofit Tweets of the Week – 12/30/22 – Nonprofit Law Blog

    Nonprofit Tweets of the Week – 12/30/22 – Nonprofit Law Blog

    Trending Tags

    • Donald Trump
    • Future of News
    • Climate Change
    • Market Stories
    • Election Results
    • Flat Earth
  • Marketing
    2023 Nonprofit Communications Trends – Highlights from Our Report

    2023 Nonprofit Communications Trends – Highlights from Our Report

    Nonprofit Social Media Objectives: Why Does Your Nonprofit Use Social Media

    Nonprofit Social Media Objectives: Why Does Your Nonprofit Use Social Media

    Mixed Links: News and Tips for Nonprofit Marketers – January 20, 2023

    Mixed Links: News and Tips for Nonprofit Marketers – January 20, 2023

    What Social Network Helps Nonprofits Achieve Their Communications Objectives?

    What Social Network Helps Nonprofits Achieve Their Communications Objectives?

    Mixed Links: News and Tips for Nonprofit Marketers – January 13, 2023

    Mixed Links: News and Tips for Nonprofit Marketers – January 13, 2023

    How Working from Home Makes Nonprofit Communications Work Much Harder

    How Working from Home Makes Nonprofit Communications Work Much Harder

    Stop Overcommitting! 5 Actions to Help You Better Manage Your Time

    Stop Overcommitting! 5 Actions to Help You Better Manage Your Time

    Mixed Links: News and Tips for Busy Nonprofit Marketers – January 6, 2023

    Mixed Links: News and Tips for Busy Nonprofit Marketers – January 6, 2023

    Photography Tips for Nonprofits – Nonprofit Marketing Guide

    Photography Tips for Nonprofits – Nonprofit Marketing Guide

    2023 Marketing Trends from Around the Internet

    2023 Marketing Trends from Around the Internet

    Trending Tags

    • Flat Earth
    • Sillicon Valley
    • Mr. Robot
    • MotoGP 2017
    • Golden Globes
    • Future of News
  • Organization & Strategy
  • Resources
No Result
View All Result
Charity Racers
Advertisement
  • Home
  • Charity News
  • Give & Care
    10 Unique Nonprofit Fundraising Ideas for a Productive 2023

    10 Unique Nonprofit Fundraising Ideas for a Productive 2023

    How to Create Successful Nonprofit Fundraising Videos

    How to Create Successful Nonprofit Fundraising Videos

    Taking Nonprofit Email Marketing a Step Further: 6 Tips

    Taking Nonprofit Email Marketing a Step Further: 6 Tips

    4 Fundraising Delusions That Nonprofits Go Through

    4 Fundraising Delusions That Nonprofits Go Through

    3 Ways You’re Holding Your Campaign Back Without Knowing It

    Transform Your Giving & Engagement With GCSmart Tools

    Transform Your Giving & Engagement With GCSmart Tools

    5 Tips To Supercharge Your Year End Charitable Giving

    5 Tips To Supercharge Your Year End Charitable Giving

    All You Need To Know About Donor Cultivation For Nonprofits

    All You Need To Know About Donor Cultivation For Nonprofits

    3 Ways to Engage Your Local Community in Fundraising

    3 Ways to Engage Your Local Community in Fundraising

    The Ideal SEO Checklist for Nonprofit Organizations

    The Ideal SEO Checklist for Nonprofit Organizations

    Trending Tags

    • Golden Globes
    • Mr. Robot
    • MotoGP 2017
    • Climate Change
    • Flat Earth
  • Management
    Nonprofit Tweets of the Week – 1/27/23 – Nonprofit Law Blog

    Nonprofit Tweets of the Week – 1/27/23 – Nonprofit Law Blog

    Seeking Nominations for the 2023 Outstanding Nonprofit Lawyer Awards – Nonprofit Law Blog

    Seeking Nominations for the 2023 Outstanding Nonprofit Lawyer Awards – Nonprofit Law Blog

    Entering into a Fiscal Sponsorship Agreement – Nonprofit Law Blog

    Entering into a Fiscal Sponsorship Agreement – Nonprofit Law Blog

    Nonprofit Tweets of the Week – 1/20/23 – Nonprofit Law Blog

    Nonprofit Tweets of the Week – 1/20/23 – Nonprofit Law Blog

    Board Composition – Nonprofit Law Blog

    Board Composition – Nonprofit Law Blog

    Nonprofit Tweets of the Week – 1/13/23 – Nonprofit Law Blog

    Nonprofit Tweets of the Week – 1/13/23 – Nonprofit Law Blog

    Gene & Amy’s 2023 Outlook – Nonprofit Law Blog

    Gene & Amy’s 2023 Outlook – Nonprofit Law Blog

    Nonprofit Tweets of the Week – 1/6/23 – Nonprofit Law Blog

    Nonprofit Tweets of the Week – 1/6/23 – Nonprofit Law Blog

    California Proposed Regulations – Article 1 – Nonprofit Law Blog

    California Proposed Regulations – Article 1 – Nonprofit Law Blog

    Nonprofit Tweets of the Week – 12/30/22 – Nonprofit Law Blog

    Nonprofit Tweets of the Week – 12/30/22 – Nonprofit Law Blog

    Trending Tags

    • Donald Trump
    • Future of News
    • Climate Change
    • Market Stories
    • Election Results
    • Flat Earth
  • Marketing
    2023 Nonprofit Communications Trends – Highlights from Our Report

    2023 Nonprofit Communications Trends – Highlights from Our Report

    Nonprofit Social Media Objectives: Why Does Your Nonprofit Use Social Media

    Nonprofit Social Media Objectives: Why Does Your Nonprofit Use Social Media

    Mixed Links: News and Tips for Nonprofit Marketers – January 20, 2023

    Mixed Links: News and Tips for Nonprofit Marketers – January 20, 2023

    What Social Network Helps Nonprofits Achieve Their Communications Objectives?

    What Social Network Helps Nonprofits Achieve Their Communications Objectives?

    Mixed Links: News and Tips for Nonprofit Marketers – January 13, 2023

    Mixed Links: News and Tips for Nonprofit Marketers – January 13, 2023

    How Working from Home Makes Nonprofit Communications Work Much Harder

    How Working from Home Makes Nonprofit Communications Work Much Harder

    Stop Overcommitting! 5 Actions to Help You Better Manage Your Time

    Stop Overcommitting! 5 Actions to Help You Better Manage Your Time

    Mixed Links: News and Tips for Busy Nonprofit Marketers – January 6, 2023

    Mixed Links: News and Tips for Busy Nonprofit Marketers – January 6, 2023

    Photography Tips for Nonprofits – Nonprofit Marketing Guide

    Photography Tips for Nonprofits – Nonprofit Marketing Guide

    2023 Marketing Trends from Around the Internet

    2023 Marketing Trends from Around the Internet

    Trending Tags

    • Flat Earth
    • Sillicon Valley
    • Mr. Robot
    • MotoGP 2017
    • Golden Globes
    • Future of News
  • Organization & Strategy
  • Resources
No Result
View All Result
Charity Racers
No Result
View All Result
Advertisement Advertisement Advertisement
Home Organization & Strategy

Do You Process Dots or Look for Patterns? – Agitator

by brookridgearcadia
December 26, 2022
in Organization & Strategy
0
Do You Process Dots or Look for Patterns? – Agitator
491
SHARES
1.4k
VIEWS
Share on FacebookShare on Twitter
ADVERTISEMENT


We report average gift as gospel.   And if the giving by your donors looks like the normal, bell curve on the left then average and standard deviation  (how tall or wide is the middle part) will have told you all you need to know.  This world view assumes the outliers are distraction.  How many times have you or your agency removed the “outlier” gifts to report the average gift?

Human height, blood pressure, intelligence and a lot of randomness tend to look Normal, the curve on the left.  The curve on the right, a power curve, describes the frequency of word use, size of human settlements, the distribution of internet traffic, any system with “power” users and the intensity of earthquakes.

In a power world reporting the average is useless, telling you nothing about what’s really going on.  In this world you’ve got two interesting dynamics, the long tail and the highly skewed action at the other end.  Your 80/20 rule, Pareto.

How much of your world is a power world?  You likely get most of your dollars from a small number of donors.  Your gift frequency per donor/per year is highly skewed and follows a power curve.  Flip the power curve below and it matches your return from solicitation volume.  Big gains going from 0 solicitations to 1, and 1 to 2 and 2 to 4 but hardly any going from 24 to 25 to 50. 

Here’s the challenge.  Most of our systems and process and organizational culture is geared towards the Normal distribution world on the left.   We treat all donors the same, which means we think there is an average donor and we build our test and control world around this non-existent, average donor.

Living in the Normal world is where efficiency and incremental gain live.   The aim of business is to try and build scalable operations through standardized process and design to serve “average customers”.  We force this Normal Distribution thinking with our hierarchical org charts, division of labor, cost accounting, etc.

Here’s the thing, it’s really, really hard to move the average; average gift, average output, average cultural competence.   And here’s the really big thing, it’s a lot of wasted time and effort trying to move the middle if the world you’re operating in is a Power World.

In a Power World the ‘extremes’ make a really big difference in outcomes.  The simple example is the single, $10,000 gift to your appeal.  Rather than treat this as anomaly or outlier, what if your time and energy is spent studying this?

In a power world things are more interconnected.   And doesn’t your world feel more interconnected?  Your supply chain, the geographic spread of your labor pool?

Here is the best part.  In a power world the cause tends to be a single, generative idea.  This is what some call scale-free theory or deep simplicity.

What the hell does that mean?

  • In a normal curve world you process dots.  In a power world we look for patterns.  If you focus on campaign level versus lifetime value you are likely forcing a normal curve on a power world.
  • In a normal world we examine the offer, the creative and the message in a vacuum.  We think the March appeal cause of success and failure is isolated from April results.
  • In a power world, the thing that caused success and failure is mostly the same (for a given context).
  • That means, for example, unearthing why people do what they do and how it differs by who the person is scale-free theory.  It’s got exponential and interconnected impact if you apply it across your entire program.

In a power world all the cool stuff with a chance to fundamentally change your program is happening outside convention.

Kevin



Source link

Share196Tweet123Share49
brookridgearcadia

brookridgearcadia

  • Trending
  • Comments
  • Latest
New Members Elected to CalNonprofits Board

New Members Elected to CalNonprofits Board

Update on Sick Leave Relief for Nonprofits

Update on Sick Leave Relief for Nonprofits

Check out these upcoming events

Check out these upcoming events

10 Unique Nonprofit Fundraising Ideas for a Productive 2023

10 Unique Nonprofit Fundraising Ideas for a Productive 2023

January 27, 2023
Nonprofit Tweets of the Week – 1/27/23 – Nonprofit Law Blog

Nonprofit Tweets of the Week – 1/27/23 – Nonprofit Law Blog

January 27, 2023
2023 Nonprofit Communications Trends – Highlights from Our Report

2023 Nonprofit Communications Trends – Highlights from Our Report

January 27, 2023

Advertisment

Charity Racers

Copyright © 2020 Crarity Racers All Rights Reserved

Navigate Site

  • Home
  • About
  • Disclosure
  • Terms of Use
  • Privacy & Policy
  • Advertise
  • Contact

Follow Us

No Result
View All Result
  • Home
  • Charity News
  • Give & Care
  • Organization & Strategy
  • Marketing
  • Management
  • Resources

Copyright © 2020 Crarity Racers All Rights Reserved

We use cookies on our website to give you the most relevant experience by remembering your preferences and repeat visits. By clicking “Accept”, you consent to the use of ALL the cookies.
Do not sell my personal information.
Cookie SettingsAccept
Manage consent

Privacy Overview

This website uses cookies to improve your experience while you navigate through the website. Out of these, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may affect your browsing experience.
Necessary
Always Enabled
Necessary cookies are absolutely essential for the website to function properly. These cookies ensure basic functionalities and security features of the website, anonymously.
CookieDurationDescription
cookielawinfo-checkbox-analytics11 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Analytics".
cookielawinfo-checkbox-functional11 monthsThe cookie is set by GDPR cookie consent to record the user consent for the cookies in the category "Functional".
cookielawinfo-checkbox-necessary11 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookies is used to store the user consent for the cookies in the category "Necessary".
cookielawinfo-checkbox-others11 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Other.
cookielawinfo-checkbox-performance11 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Performance".
viewed_cookie_policy11 monthsThe cookie is set by the GDPR Cookie Consent plugin and is used to store whether or not user has consented to the use of cookies. It does not store any personal data.
Functional
Functional cookies help to perform certain functionalities like sharing the content of the website on social media platforms, collect feedbacks, and other third-party features.
Performance
Performance cookies are used to understand and analyze the key performance indexes of the website which helps in delivering a better user experience for the visitors.
Analytics
Analytical cookies are used to understand how visitors interact with the website. These cookies help provide information on metrics the number of visitors, bounce rate, traffic source, etc.
Advertisement
Advertisement cookies are used to provide visitors with relevant ads and marketing campaigns. These cookies track visitors across websites and collect information to provide customized ads.
Others
Other uncategorized cookies are those that are being analyzed and have not been classified into a category as yet.
SAVE & ACCEPT