Week of Freebies 2022, Day 1: Newsletter Ideas for 2023

Welcome to the 2022 Week of Freebies! Every year during the week between Christmas and New Year’s, we like to spread some good cheer with some free stuff for our awesome readers like you!

To kick things off, I am sharing social media and newsletter ideas for January!

Want ideas for the entire year? Get ideas sent directly to your inbox every month by subscribing to the Nonprofit Writing Prompts email newsletter.

At the start of each month, we’ll send you an email with at least 10 prompts to get you thinking about articles, stories, press releases, blog posts, Facebook updates, letters, and other content that you could write for the following month. For example, at the start of January, you’d get writing prompts for February. That way you’ll have time to think about the ideas and incorporate them into your calendar.

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Nonprofit Writing Prompts for January 2023

On the Calendar

1/01: New Year’s Day. Share your resolutions and plans for the new year. Ask your supporters to add a cause-related resolution to their own lists.

1/02: World Introvert Day. Share how introverts can still be advocates for your cause.

1/04: Trivia Day. Stump your readers with questions about your cause or fun facts about your staff or volunteers.

01/10: Peculiar People Day. Celebrate those out-of-the-box thinkers and quirky people who make your organization run.

01/13: Make Your Dream Come True Day. Share an awesome story about someone you helped. Or ask your supporters to help make someone else’s dreams come true.

1/16: Martin Luther King Day (US). Inspire your readers to dream and stand up for what is right.

1/18: Thesaurus Day. Explain some confusing terms or other jargon associated with your cause and tell supporters what words they should use instead. Then show everyone in your organization and stop using jargon!

1/24: Compliment Day. Say nice things about your supporters, or about other organization’s working in your field.

1/25: Opposite Day. Share what your community would be like if your organization didn’t exist.

1/28: Fun at Work Day. Ask your followers to share their funny pictures at work or you can share what your staff does to unwind. Suggest ways to create a less stressful office culture.

1/31: Inspire Your Heart with Art Day. Encourage supporters to send in drawings, photographs or other artistic pieces that celebrate your cause. Or feature clients’ artwork.

Other dates in January:

• 11: National Human Trafficking Awareness Day
• 20: World Religion Day
• 22: Lunar New Year

January is also:

• National Slavery and Human Trafficking Prevention Month
• National Hobby Month
• National Mentoring Month
• National Blood Donor Month
• National Braille Literacy Month
• Mental Wellness Month
  
• Healthy Weight Awareness Month
  
• Veganuary (UK)

Metaphor of the Month

This month’s metaphor is Health and Fitness. Think about new year’s resolutions, gyms, niche workout studios, Fitbits/Apple Watches, exercise, treadmills, calorie counting, weighing in, personal trainers, nutrition, running, eating healthy, sports, yoga, vitamins, and annual physicals.

How can you relate these things to your organization?

Pop Culture, Events, and News

Expect posts on trends for the new year and resolution features.

The 80th Golden Globe Awards are on the 10th.

There is a Friday the 13th in January.

The NFL playoffs will begin January 14th.

The 28th Critics Choice Awards are on the 15th.

The college football championship game is set for Monday, January 9th.

Movies that are coming out in theaters include A Man Called Otto, Plane, The Devil Conspiracy, House Party, Alice, Darling, Missing, A Snowy Day in Oakland, and Distant.

Movies streaming include The Pale Blue Eye, Teen Wolf: The Movie, Shotgun Wedding, and January 6th.

TV series premieres in January include Kaleidoscope, America’s Got Talent: All-Stars, Fantasy Island, Quantum Leap, New Amsterdam, The Rookie, The Rookie: Feds, Will Trent, Abbott Elementary, Big Sky, Chicago Fire, Med and PD, Star Wars: The Bad Batch, Celebrity Jeopardy!, Law & Order (the OG, Organized Crime and SVU), Lopez vs. Lopez, Shark Tank, All Creatures Great and Small, The Mayfair Witches, Vikings: Valhalla, The Last of Us, That ’90s Show, The Bachelor, Lockwood & Co., Shrinking, You People, and Fight the Power: How Hip Hop Changed the World.

Source of the Month

Analytics. Run your Google analytics and see what the most popular topics have been and what people are searching on to find your site. Base your content around those keywords and searches.

If you would like these ideas sent to your inbox a month in advance, sign up for our Monthly Nonprofit Writing Prompts. I send this email newsletter the first week of every month with prompts for the following month. For example, I will email the prompts for January next week.

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