• Latest
  • Trending
  • All
  • Management
  • Give & Care
  • Marketing
Quality Comes From Quantity But… – Agitator

Quality Comes From Quantity But… – Agitator

February 1, 2023
The Three Layers of A Person and Your Fundraising Story – Agitator

The Three Layers of A Person and Your Fundraising Story – Agitator

March 20, 2023
Engaging Millennials and Gen Z by ChatGPT – Nonprofit Law Blog

Engaging Millennials and Gen Z by ChatGPT – Nonprofit Law Blog

March 18, 2023
Advertisement
The 5 Best Fundraising Ideas for Your School’s PTA

The 5 Best Fundraising Ideas for Your School’s PTA

March 18, 2023
Nonprofit Tweets of the Week – 3/17/23 – Nonprofit Law Blog

Nonprofit Tweets of the Week – 3/17/23 – Nonprofit Law Blog

March 17, 2023
Are You Giving Your Donors the Trump Treatment? – Agitator

Iron Law of Megaprojects – Agitator

March 17, 2023
Hosting Engaging Virtual Events: How to Boost Participation

Hosting Engaging Virtual Events: How to Boost Participation

March 17, 2023
Workaholic and Caretaker: Two Patterns That Make Saying No Hard

Workaholic and Caretaker: Two Patterns That Make Saying No Hard

March 16, 2023
All Segmented Up and Nowhere to Go – Agitator

All Segmented Up and Nowhere to Go – Agitator

March 15, 2023
Understanding Nonprofit Membership Models: Quick Guide

Understanding Nonprofit Membership Models: Quick Guide

March 15, 2023
How to Make Your Social Media Updates (Among Other Things) More Relevant

How to Make Your Social Media Updates (Among Other Things) More Relevant

March 14, 2023
Tuesday, March 21, 2023
  • Home
  • Charity News
  • Give & Care
    The 5 Best Fundraising Ideas for Your School’s PTA

    The 5 Best Fundraising Ideas for Your School’s PTA

    Lenten Pastoral Notes For Better Engagement

    Lenten Pastoral Notes For Better Engagement

    Appuntamento Evaluation

    Top Fundraising Platforms for Catholic Organizations

    Top Fundraising Platforms for Catholic Organizations

    10 Unique Nonprofit Fundraising Ideas for a Productive 2023

    10 Unique Nonprofit Fundraising Ideas for a Productive 2023

    How to Create Successful Nonprofit Fundraising Videos

    How to Create Successful Nonprofit Fundraising Videos

    Taking Nonprofit Email Marketing a Step Further: 6 Tips

    Taking Nonprofit Email Marketing a Step Further: 6 Tips

    4 Fundraising Delusions That Nonprofits Go Through

    4 Fundraising Delusions That Nonprofits Go Through

    3 Ways You’re Holding Your Campaign Back Without Knowing It

    Transform Your Giving & Engagement With GCSmart Tools

    Transform Your Giving & Engagement With GCSmart Tools

    Trending Tags

    • Golden Globes
    • Mr. Robot
    • MotoGP 2017
    • Climate Change
    • Flat Earth
  • Management
    Engaging Millennials and Gen Z by ChatGPT – Nonprofit Law Blog

    Engaging Millennials and Gen Z by ChatGPT – Nonprofit Law Blog

    Nonprofit Tweets of the Week – 3/17/23 – Nonprofit Law Blog

    Nonprofit Tweets of the Week – 3/17/23 – Nonprofit Law Blog

    Nonprofit Law 201 for Journalists – Nonprofit Law Blog

    Nonprofit Law 201 for Journalists – Nonprofit Law Blog

    Nonprofit Tweets of the Week – 3/10/23 – Nonprofit Law Blog

    Nonprofit Tweets of the Week – 3/10/23 – Nonprofit Law Blog

    Nonprofit Tweets of the Week – 3/3/23 – Nonprofit Law Blog

    Nonprofit Tweets of the Week – 3/3/23 – Nonprofit Law Blog

    Is Fiscal Sponsorship a Service Provided for a Fee? Why it isn’t and why it matters. – Nonprofit Law Blog

    Is Fiscal Sponsorship a Service Provided for a Fee? Why it isn’t and why it matters. – Nonprofit Law Blog

    Scholarships to NCPGC 30th Annual Planned Giving Conference – Nonprofit Law Blog

    Scholarships to NCPGC 30th Annual Planned Giving Conference – Nonprofit Law Blog

    Nonprofit Tweets of the Week – 2/24/23 – Nonprofit Law Blog

    Nonprofit Tweets of the Week – 2/24/23 – Nonprofit Law Blog

    Highlights from the ABA Exempt Organizations Subcommittee Meetings 2/10/23 – Nonprofit Law Blog

    Highlights from the ABA Exempt Organizations Subcommittee Meetings 2/10/23 – Nonprofit Law Blog

    Nonprofit Tweets of the Week – 2/17/23 – Nonprofit Law Blog

    Nonprofit Tweets of the Week – 2/17/23 – Nonprofit Law Blog

    Trending Tags

    • Donald Trump
    • Future of News
    • Climate Change
    • Market Stories
    • Election Results
    • Flat Earth
  • Marketing
    Workaholic and Caretaker: Two Patterns That Make Saying No Hard

    Workaholic and Caretaker: Two Patterns That Make Saying No Hard

    How to Make Your Social Media Updates (Among Other Things) More Relevant

    How to Make Your Social Media Updates (Among Other Things) More Relevant

    Mixed Links: News and Tips for Nonprofit Marketers – March 10, 2023

    Mixed Links: News and Tips for Nonprofit Marketers – March 10, 2023

    Unlocking the Power of AI for Nonprofit Communications

    Unlocking the Power of AI for Nonprofit Communications

    Why Saying No at Work is Hard for Nonprofit Communicators

    Why Saying No at Work is Hard for Nonprofit Communicators

    Social Media Demographics Nonprofit Communicators Need to Know in 2023

    Social Media Demographics Nonprofit Communicators Need to Know in 2023

    Mixed Links: News and Tips for Nonprofit Marketers – March 3, 2023

    Mixed Links: News and Tips for Nonprofit Marketers – March 3, 2023

    Kivi and Farra Talking Trends

    Kivi and Farra Talking Trends

    Nonprofit Social Media and Newsletter Ideas for March 2023

    Nonprofit Social Media and Newsletter Ideas for March 2023

    Mixed Links: News and Tips for Nonprofit Marketers – February 24, 2023

    Mixed Links: News and Tips for Nonprofit Marketers – February 24, 2023

    Trending Tags

    • Flat Earth
    • Sillicon Valley
    • Mr. Robot
    • MotoGP 2017
    • Golden Globes
    • Future of News
  • Organization & Strategy
  • Resources
No Result
View All Result
Charity Racers
Advertisement
  • Home
  • Charity News
  • Give & Care
    The 5 Best Fundraising Ideas for Your School’s PTA

    The 5 Best Fundraising Ideas for Your School’s PTA

    Lenten Pastoral Notes For Better Engagement

    Lenten Pastoral Notes For Better Engagement

    Appuntamento Evaluation

    Top Fundraising Platforms for Catholic Organizations

    Top Fundraising Platforms for Catholic Organizations

    10 Unique Nonprofit Fundraising Ideas for a Productive 2023

    10 Unique Nonprofit Fundraising Ideas for a Productive 2023

    How to Create Successful Nonprofit Fundraising Videos

    How to Create Successful Nonprofit Fundraising Videos

    Taking Nonprofit Email Marketing a Step Further: 6 Tips

    Taking Nonprofit Email Marketing a Step Further: 6 Tips

    4 Fundraising Delusions That Nonprofits Go Through

    4 Fundraising Delusions That Nonprofits Go Through

    3 Ways You’re Holding Your Campaign Back Without Knowing It

    Transform Your Giving & Engagement With GCSmart Tools

    Transform Your Giving & Engagement With GCSmart Tools

    Trending Tags

    • Golden Globes
    • Mr. Robot
    • MotoGP 2017
    • Climate Change
    • Flat Earth
  • Management
    Engaging Millennials and Gen Z by ChatGPT – Nonprofit Law Blog

    Engaging Millennials and Gen Z by ChatGPT – Nonprofit Law Blog

    Nonprofit Tweets of the Week – 3/17/23 – Nonprofit Law Blog

    Nonprofit Tweets of the Week – 3/17/23 – Nonprofit Law Blog

    Nonprofit Law 201 for Journalists – Nonprofit Law Blog

    Nonprofit Law 201 for Journalists – Nonprofit Law Blog

    Nonprofit Tweets of the Week – 3/10/23 – Nonprofit Law Blog

    Nonprofit Tweets of the Week – 3/10/23 – Nonprofit Law Blog

    Nonprofit Tweets of the Week – 3/3/23 – Nonprofit Law Blog

    Nonprofit Tweets of the Week – 3/3/23 – Nonprofit Law Blog

    Is Fiscal Sponsorship a Service Provided for a Fee? Why it isn’t and why it matters. – Nonprofit Law Blog

    Is Fiscal Sponsorship a Service Provided for a Fee? Why it isn’t and why it matters. – Nonprofit Law Blog

    Scholarships to NCPGC 30th Annual Planned Giving Conference – Nonprofit Law Blog

    Scholarships to NCPGC 30th Annual Planned Giving Conference – Nonprofit Law Blog

    Nonprofit Tweets of the Week – 2/24/23 – Nonprofit Law Blog

    Nonprofit Tweets of the Week – 2/24/23 – Nonprofit Law Blog

    Highlights from the ABA Exempt Organizations Subcommittee Meetings 2/10/23 – Nonprofit Law Blog

    Highlights from the ABA Exempt Organizations Subcommittee Meetings 2/10/23 – Nonprofit Law Blog

    Nonprofit Tweets of the Week – 2/17/23 – Nonprofit Law Blog

    Nonprofit Tweets of the Week – 2/17/23 – Nonprofit Law Blog

    Trending Tags

    • Donald Trump
    • Future of News
    • Climate Change
    • Market Stories
    • Election Results
    • Flat Earth
  • Marketing
    Workaholic and Caretaker: Two Patterns That Make Saying No Hard

    Workaholic and Caretaker: Two Patterns That Make Saying No Hard

    How to Make Your Social Media Updates (Among Other Things) More Relevant

    How to Make Your Social Media Updates (Among Other Things) More Relevant

    Mixed Links: News and Tips for Nonprofit Marketers – March 10, 2023

    Mixed Links: News and Tips for Nonprofit Marketers – March 10, 2023

    Unlocking the Power of AI for Nonprofit Communications

    Unlocking the Power of AI for Nonprofit Communications

    Why Saying No at Work is Hard for Nonprofit Communicators

    Why Saying No at Work is Hard for Nonprofit Communicators

    Social Media Demographics Nonprofit Communicators Need to Know in 2023

    Social Media Demographics Nonprofit Communicators Need to Know in 2023

    Mixed Links: News and Tips for Nonprofit Marketers – March 3, 2023

    Mixed Links: News and Tips for Nonprofit Marketers – March 3, 2023

    Kivi and Farra Talking Trends

    Kivi and Farra Talking Trends

    Nonprofit Social Media and Newsletter Ideas for March 2023

    Nonprofit Social Media and Newsletter Ideas for March 2023

    Mixed Links: News and Tips for Nonprofit Marketers – February 24, 2023

    Mixed Links: News and Tips for Nonprofit Marketers – February 24, 2023

    Trending Tags

    • Flat Earth
    • Sillicon Valley
    • Mr. Robot
    • MotoGP 2017
    • Golden Globes
    • Future of News
  • Organization & Strategy
  • Resources
No Result
View All Result
Charity Racers
No Result
View All Result
Advertisement Advertisement Advertisement
Home Organization & Strategy

Quality Comes From Quantity But… – Agitator

by brookridgearcadia
February 1, 2023
in Organization & Strategy
0
Quality Comes From Quantity But… – Agitator
491
SHARES
1.4k
VIEWS
Share on FacebookShare on Twitter
ADVERTISEMENT


Quality Comes From Quantity But…

February 1, 2023     
Kevin Schulman, Founder, DonorVoice and DVCanvass

Author Ray Bradbury said, “Quantity produces quality.  If you only write a few things, you’re doomed”.

There’s at least three, fundraising nuanced takes on this.

  • You’re running a quantity model business and have a set ratio of quantity to quality donors you bring in.   This model fails for almost every charity save for the uber large ones who can diversify acquisition enough to keep absolute quantity growing and likely maintain the quality ratio.
  • The more you do your job (writing, designing, buying ads, production) the better you get.  You likely improve quantity through productivity gains and also, your quality ratio goes up.  More hits, fewer misses.   This has a certain scale to it, though non-linear.
  • The quantity to quality ratio isn’t fixed, if you have a good way to produce better ideas in your quantity bucket.  You get an even bigger boost if you have a way to non-randomly, non-subjectively pick ideas to test from the quantity bucket that increases your chance of success.

Saturday Night Live comes up with 40-50 sketches, only 8ish air and if 2 are a hit then it’s a huge success.

Our fundraising “sketches” are exponentially higher than 40-50.  In fact, our idea pool is effectively infinite.  Consider a really simple direct mail package with,

  • Outer Envelope format
  • OE callout
  • Letter copy
  • Image on letter
  • Reply Form
  • Insert

Just 3 ideas for each of those is 729 possible packages.   Effectively infinite. I need a way to improve the quality ratio in my 729.  And a need a way to pick my 2 to [some other small number] of live tests that increases my chances of winning.

The reason we rely so heavily on behavioral science is to improve my quality ratio in the 729.  It’s stacking the deck with some evidence or reason to believe.  It’s guideposts, useful constraints.  It is a million miles away from guaranteeing success but operating without a way to improve the quality ratio in your quantity pile is three galaxies away.

Picking within the quantity pool, even if you’ve increased your quality ratio, still requires something other than subjectivity, or the staffer with the biggest title deciding or guessing.

Pre-test Hundreds of Quantity Ideas All at Once

We use a methodology to pre-test ideas to help refine among possible choices.  This is a research based methodology to test all 729 (or 6235…) quantity ideas at once, with your target audience and in a way that produces reliable, valid direction.  You can watch an archived webinar for more details here.

This is the only reason we use this tool, to help select among our quantity pile to increase our quality ratio and chance of success.

Quantity matters.  So does Quality.  The relationship between the two needn’t be fixed.

Kevin



Source link

Share196Tweet123Share49
brookridgearcadia

brookridgearcadia

  • Trending
  • Comments
  • Latest
New Members Elected to CalNonprofits Board

New Members Elected to CalNonprofits Board

Update on Sick Leave Relief for Nonprofits

Update on Sick Leave Relief for Nonprofits

Check out these upcoming events

Check out these upcoming events

The Three Layers of A Person and Your Fundraising Story – Agitator

The Three Layers of A Person and Your Fundraising Story – Agitator

March 20, 2023
Engaging Millennials and Gen Z by ChatGPT – Nonprofit Law Blog

Engaging Millennials and Gen Z by ChatGPT – Nonprofit Law Blog

March 18, 2023
The 5 Best Fundraising Ideas for Your School’s PTA

The 5 Best Fundraising Ideas for Your School’s PTA

March 18, 2023

Advertisment

Charity Racers

Copyright © 2020 Crarity Racers All Rights Reserved

Navigate Site

  • Home
  • About
  • Disclosure
  • Terms of Use
  • Privacy & Policy
  • Advertise
  • Contact

Follow Us

No Result
View All Result
  • Home
  • Charity News
  • Give & Care
  • Organization & Strategy
  • Marketing
  • Management
  • Resources

Copyright © 2020 Crarity Racers All Rights Reserved

We use cookies on our website to give you the most relevant experience by remembering your preferences and repeat visits. By clicking “Accept”, you consent to the use of ALL the cookies.
Do not sell my personal information.
Cookie SettingsAccept
Manage consent

Privacy Overview

This website uses cookies to improve your experience while you navigate through the website. Out of these, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may affect your browsing experience.
Necessary
Always Enabled
Necessary cookies are absolutely essential for the website to function properly. These cookies ensure basic functionalities and security features of the website, anonymously.
CookieDurationDescription
cookielawinfo-checkbox-analytics11 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Analytics".
cookielawinfo-checkbox-functional11 monthsThe cookie is set by GDPR cookie consent to record the user consent for the cookies in the category "Functional".
cookielawinfo-checkbox-necessary11 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookies is used to store the user consent for the cookies in the category "Necessary".
cookielawinfo-checkbox-others11 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Other.
cookielawinfo-checkbox-performance11 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Performance".
viewed_cookie_policy11 monthsThe cookie is set by the GDPR Cookie Consent plugin and is used to store whether or not user has consented to the use of cookies. It does not store any personal data.
Functional
Functional cookies help to perform certain functionalities like sharing the content of the website on social media platforms, collect feedbacks, and other third-party features.
Performance
Performance cookies are used to understand and analyze the key performance indexes of the website which helps in delivering a better user experience for the visitors.
Analytics
Analytical cookies are used to understand how visitors interact with the website. These cookies help provide information on metrics the number of visitors, bounce rate, traffic source, etc.
Advertisement
Advertisement cookies are used to provide visitors with relevant ads and marketing campaigns. These cookies track visitors across websites and collect information to provide customized ads.
Others
Other uncategorized cookies are those that are being analyzed and have not been classified into a category as yet.
SAVE & ACCEPT