• Latest
  • Trending
  • All
  • Management
  • Give & Care
  • Marketing
Why Would Anyone Add 13% To Their Donation Amount? – Agitator

Why Would Anyone Add 13% To Their Donation Amount? – Agitator

February 13, 2023
National Council of Nonprofits’ Response to Ways and Means Committee – Nonprofit Law Blog

National Council of Nonprofits’ Response to Ways and Means Committee – Nonprofit Law Blog

September 20, 2023
Advanced Email Engagement for Nonprofits: Use Zero-Party Data

Advanced Email Engagement for Nonprofits: Use Zero-Party Data

September 20, 2023
Advertisement
Are You Giving Your Donors the Trump Treatment? – Agitator

Trick or Treat Copywriting – Agitator

September 20, 2023
How to Harness Alumni Donor Data for Maximum Impact: 5 Ideas

How to Harness Alumni Donor Data for Maximum Impact: 5 Ideas

September 19, 2023
Curated Nonprofit Resources of the Week – 9/17/23 – Nonprofit Law Blog

Curated Nonprofit Resources of the Week – 9/17/23 – Nonprofit Law Blog

September 18, 2023
Which Big Mac Ad Do You Prefer? – Agitator

Which Big Mac Ad Do You Prefer? – Agitator

September 18, 2023
2023 NAAG/NASCO Annual Charities Conference – Nonprofit Law Blog

2023 NAAG/NASCO Annual Charities Conference – Nonprofit Law Blog

September 16, 2023
Mixed Links: News and Tips for Nonprofit Marketers – September 15, 2023

Mixed Links: News and Tips for Nonprofit Marketers – September 15, 2023

September 16, 2023
Is Your Writing Edited? – Agitator

Is Your Writing Edited? – Agitator

September 16, 2023
Nonprofits Thriving on Threads (and How You Can Too)

Nonprofits Thriving on Threads (and How You Can Too)

September 15, 2023
Thursday, September 21, 2023
  • Home
  • Charity News
  • Give & Care
    GiveCentral’s 20 for 20 Campaign with Best Online Fundraising Tools

    GiveCentral’s 20 for 20 Campaign with Best Online Fundraising Tools

    The Importance Of Tracking Outcomes At Your Nonprofit

    The Importance Of Tracking Outcomes At Your Nonprofit

    Artificial Intelligence And The Future Of Online Fundraising

    Artificial Intelligence And The Future Of Online Fundraising

    How Email Marketing Can Improve Nonprofit Fundraising

    How Email Marketing Can Improve Nonprofit Fundraising

    5 Top Tips For Retaining Nonprofit Employees

    5 Top Tips For Retaining Nonprofit Employees

    Digital Maturity Checklist For Nonprofit Organizations

    Digital Maturity Checklist For Nonprofit Organizations

    The 5 Best Fundraising Ideas for Your School’s PTA

    The 5 Best Fundraising Ideas for Your School’s PTA

    Lenten Pastoral Notes For Better Engagement

    Lenten Pastoral Notes For Better Engagement

    Appuntamento Evaluation

    Top Fundraising Platforms for Catholic Organizations

    Top Fundraising Platforms for Catholic Organizations

    Trending Tags

    • Golden Globes
    • Mr. Robot
    • MotoGP 2017
    • Climate Change
    • Flat Earth
  • Management
    National Council of Nonprofits’ Response to Ways and Means Committee – Nonprofit Law Blog

    National Council of Nonprofits’ Response to Ways and Means Committee – Nonprofit Law Blog

    Curated Nonprofit Resources of the Week – 9/17/23 – Nonprofit Law Blog

    Curated Nonprofit Resources of the Week – 9/17/23 – Nonprofit Law Blog

    2023 NAAG/NASCO Annual Charities Conference – Nonprofit Law Blog

    2023 NAAG/NASCO Annual Charities Conference – Nonprofit Law Blog

    Curated Nonprofit Resources of the Week – 9/10/23 – Nonprofit Law Blog

    Curated Nonprofit Resources of the Week – 9/10/23 – Nonprofit Law Blog

    Responses to Ways and Means Committee Request for Information on Nonprofit Political Campaign Intervention – Nonprofit Law Blog

    Responses to Ways and Means Committee Request for Information on Nonprofit Political Campaign Intervention – Nonprofit Law Blog

    Curated Nonprofit Resources of the Week – 9/3/23 – Nonprofit Law Blog

    Curated Nonprofit Resources of the Week – 9/3/23 – Nonprofit Law Blog

    Lessening Neighborhood Tensions – Nonprofit Law Blog

    Lessening Neighborhood Tensions – Nonprofit Law Blog

    Curated Nonprofit Resources of the Week – 8/27/23 – Nonprofit Law Blog

    Curated Nonprofit Resources of the Week – 8/27/23 – Nonprofit Law Blog

    Eliminating Prejudice and Discrimination – Nonprofit Law Blog

    Eliminating Prejudice and Discrimination – Nonprofit Law Blog

    Curated Nonprofit Resources of the Week – 8/20/23 – Nonprofit Law Blog

    Curated Nonprofit Resources of the Week – 8/20/23 – Nonprofit Law Blog

    Trending Tags

    • Donald Trump
    • Future of News
    • Climate Change
    • Market Stories
    • Election Results
    • Flat Earth
  • Marketing
    Advanced Email Engagement for Nonprofits: Use Zero-Party Data

    Advanced Email Engagement for Nonprofits: Use Zero-Party Data

    Mixed Links: News and Tips for Nonprofit Marketers – September 15, 2023

    Mixed Links: News and Tips for Nonprofit Marketers – September 15, 2023

    Nonprofits Thriving on Threads (and How You Can Too)

    Nonprofits Thriving on Threads (and How You Can Too)

    NEWS: Schedule Instagram Posts Directly in the App

    How to Write Better Instagram Captions: 10 Quick Tips

    Mixed Links: News and Tips for Nonprofit Marketers – April 14, 2023

    Mixed Links: News and Tips for Nonprofit Marketers – September 8, 2023

    Get Your Email List Ready for Year-End Fundraising NOW

    Get Your Email List Ready for Year-End Fundraising NOW

    Make Your Nonprofit Website Even More Human

    Make Your Nonprofit Website Even More Human

    Mixed Links: News and Tips for Nonprofit Marketers – September 1, 2023

    Mixed Links: News and Tips for Nonprofit Marketers – September 1, 2023

    6 Messaging Options for Email Re-Engagement Campaigns

    6 Messaging Options for Email Re-Engagement Campaigns

    Mixed Links: News and Tips for Nonprofit Marketers – August 25, 2023

    Mixed Links: News and Tips for Nonprofit Marketers – August 25, 2023

    Trending Tags

    • Flat Earth
    • Sillicon Valley
    • Mr. Robot
    • MotoGP 2017
    • Golden Globes
    • Future of News
  • Organization & Strategy
  • Resources
No Result
View All Result
Charity Racers
Advertisement
  • Home
  • Charity News
  • Give & Care
    GiveCentral’s 20 for 20 Campaign with Best Online Fundraising Tools

    GiveCentral’s 20 for 20 Campaign with Best Online Fundraising Tools

    The Importance Of Tracking Outcomes At Your Nonprofit

    The Importance Of Tracking Outcomes At Your Nonprofit

    Artificial Intelligence And The Future Of Online Fundraising

    Artificial Intelligence And The Future Of Online Fundraising

    How Email Marketing Can Improve Nonprofit Fundraising

    How Email Marketing Can Improve Nonprofit Fundraising

    5 Top Tips For Retaining Nonprofit Employees

    5 Top Tips For Retaining Nonprofit Employees

    Digital Maturity Checklist For Nonprofit Organizations

    Digital Maturity Checklist For Nonprofit Organizations

    The 5 Best Fundraising Ideas for Your School’s PTA

    The 5 Best Fundraising Ideas for Your School’s PTA

    Lenten Pastoral Notes For Better Engagement

    Lenten Pastoral Notes For Better Engagement

    Appuntamento Evaluation

    Top Fundraising Platforms for Catholic Organizations

    Top Fundraising Platforms for Catholic Organizations

    Trending Tags

    • Golden Globes
    • Mr. Robot
    • MotoGP 2017
    • Climate Change
    • Flat Earth
  • Management
    National Council of Nonprofits’ Response to Ways and Means Committee – Nonprofit Law Blog

    National Council of Nonprofits’ Response to Ways and Means Committee – Nonprofit Law Blog

    Curated Nonprofit Resources of the Week – 9/17/23 – Nonprofit Law Blog

    Curated Nonprofit Resources of the Week – 9/17/23 – Nonprofit Law Blog

    2023 NAAG/NASCO Annual Charities Conference – Nonprofit Law Blog

    2023 NAAG/NASCO Annual Charities Conference – Nonprofit Law Blog

    Curated Nonprofit Resources of the Week – 9/10/23 – Nonprofit Law Blog

    Curated Nonprofit Resources of the Week – 9/10/23 – Nonprofit Law Blog

    Responses to Ways and Means Committee Request for Information on Nonprofit Political Campaign Intervention – Nonprofit Law Blog

    Responses to Ways and Means Committee Request for Information on Nonprofit Political Campaign Intervention – Nonprofit Law Blog

    Curated Nonprofit Resources of the Week – 9/3/23 – Nonprofit Law Blog

    Curated Nonprofit Resources of the Week – 9/3/23 – Nonprofit Law Blog

    Lessening Neighborhood Tensions – Nonprofit Law Blog

    Lessening Neighborhood Tensions – Nonprofit Law Blog

    Curated Nonprofit Resources of the Week – 8/27/23 – Nonprofit Law Blog

    Curated Nonprofit Resources of the Week – 8/27/23 – Nonprofit Law Blog

    Eliminating Prejudice and Discrimination – Nonprofit Law Blog

    Eliminating Prejudice and Discrimination – Nonprofit Law Blog

    Curated Nonprofit Resources of the Week – 8/20/23 – Nonprofit Law Blog

    Curated Nonprofit Resources of the Week – 8/20/23 – Nonprofit Law Blog

    Trending Tags

    • Donald Trump
    • Future of News
    • Climate Change
    • Market Stories
    • Election Results
    • Flat Earth
  • Marketing
    Advanced Email Engagement for Nonprofits: Use Zero-Party Data

    Advanced Email Engagement for Nonprofits: Use Zero-Party Data

    Mixed Links: News and Tips for Nonprofit Marketers – September 15, 2023

    Mixed Links: News and Tips for Nonprofit Marketers – September 15, 2023

    Nonprofits Thriving on Threads (and How You Can Too)

    Nonprofits Thriving on Threads (and How You Can Too)

    NEWS: Schedule Instagram Posts Directly in the App

    How to Write Better Instagram Captions: 10 Quick Tips

    Mixed Links: News and Tips for Nonprofit Marketers – April 14, 2023

    Mixed Links: News and Tips for Nonprofit Marketers – September 8, 2023

    Get Your Email List Ready for Year-End Fundraising NOW

    Get Your Email List Ready for Year-End Fundraising NOW

    Make Your Nonprofit Website Even More Human

    Make Your Nonprofit Website Even More Human

    Mixed Links: News and Tips for Nonprofit Marketers – September 1, 2023

    Mixed Links: News and Tips for Nonprofit Marketers – September 1, 2023

    6 Messaging Options for Email Re-Engagement Campaigns

    6 Messaging Options for Email Re-Engagement Campaigns

    Mixed Links: News and Tips for Nonprofit Marketers – August 25, 2023

    Mixed Links: News and Tips for Nonprofit Marketers – August 25, 2023

    Trending Tags

    • Flat Earth
    • Sillicon Valley
    • Mr. Robot
    • MotoGP 2017
    • Golden Globes
    • Future of News
  • Organization & Strategy
  • Resources
No Result
View All Result
Charity Racers
No Result
View All Result
Advertisement Advertisement Advertisement
Home Organization & Strategy

Why Would Anyone Add 13% To Their Donation Amount? – Agitator

by brookridgearcadia
February 13, 2023
in Organization & Strategy
0
Why Would Anyone Add 13% To Their Donation Amount? – Agitator
491
SHARES
1.4k
VIEWS
Share on FacebookShare on Twitter
ADVERTISEMENT


Why Would Anyone Add 13% To Their Donation Amount?

February 13, 2023     
Kevin Schulman, Founder, DonorVoice and DVCanvass

The DonorVoice Team ran a very cool, smart test with one of our agency of record clients, Capital Area Food Bank (CAFB).  I can be praiseworthy as I wasn’t directly involved (think that’s merely correlation…)

Here were the guiding inputs.

    1. There are two separate, mental giving decisions
      • Will I give, yes or no?
      • If yes, how much?
    2. Consistency of message (e.g. between email and landing page) is a positive
    3. Referencing money causes mental pain
    4. Giving amount is elastic and influenced by context

The testing included a,

  • Control giving form with a tick-box asking to add 3% to the donation amount to cover transactions fees
  • Test giving form asking folks to consider adding 13% to cover the impact of inflation on CAFB food purchasing budget
  • Control email appeal not mentioning inflation
  • Test email that did mention inflation

Here is the 2×2 test design along with some of the hypotheses or reasons to believe for each treatment.

What did we find?

Here is the main effect for the giving page – meaning looking at all those who landed on the Control page (3%) versus the test page (13%, Variant B).  [Note: this test included all traffic to the site, spilt as an A/B variant]

The test page, Variant B, increased conversion by 9%.   Roughly 25% ticked the box to add 13%.   The combo resulted in a higher average gift and total revenue raised.

What about our email test?

Here is a flavor for the copy.

  • The inflation messaging significantly suppressed response rate.

That mental pain caused a lot of people to decide the best choice to alleviate the pain was deleting the email and moving on with their day.

  • The average gift was highest among the group in the Inflation Message x Inflation Add-on that ticked the box but it wasn’t nearly enough to make up for the lower conversion rate.

These learnings have application beyond just the time period that inflation is with us.  Mental pain is real and often the best way to alleviate it is not giving but ignoring.  This is especially true in step-one, when deciding to give or not as it’s almost entirely determined by my judgment of whether I’ll be psychologically better off by giving.

A donate form involves money by definition.  But, on this second mental step I’m still thinking about me but also, the beneficiary.  So, the mental pain is lessened.  Plus, there are a lot of contextual cues on the donate form that can steer my decisions.  Context can be King.

Kevin

P.S. A nod of appreciation to our CAFB client for being intellectually curious and always asking why and for permissions to share.



Source link

Share196Tweet123Share49
brookridgearcadia

brookridgearcadia

  • Trending
  • Comments
  • Latest
New Members Elected to CalNonprofits Board

New Members Elected to CalNonprofits Board

Update on Sick Leave Relief for Nonprofits

Update on Sick Leave Relief for Nonprofits

Check out these upcoming events

Check out these upcoming events

National Council of Nonprofits’ Response to Ways and Means Committee – Nonprofit Law Blog

National Council of Nonprofits’ Response to Ways and Means Committee – Nonprofit Law Blog

September 20, 2023
Advanced Email Engagement for Nonprofits: Use Zero-Party Data

Advanced Email Engagement for Nonprofits: Use Zero-Party Data

September 20, 2023
Are You Giving Your Donors the Trump Treatment? – Agitator

Trick or Treat Copywriting – Agitator

September 20, 2023

Advertisment

Charity Racers

Copyright © 2020 Crarity Racers All Rights Reserved

Navigate Site

  • Home
  • About
  • Disclosure
  • Terms of Use
  • Privacy & Policy
  • Advertise
  • Contact

Follow Us

No Result
View All Result
  • Home
  • Charity News
  • Give & Care
  • Organization & Strategy
  • Marketing
  • Management
  • Resources

Copyright © 2020 Crarity Racers All Rights Reserved

We use cookies on our website to give you the most relevant experience by remembering your preferences and repeat visits. By clicking “Accept”, you consent to the use of ALL the cookies.
Do not sell my personal information.
Cookie SettingsAccept
Manage consent

Privacy Overview

This website uses cookies to improve your experience while you navigate through the website. Out of these, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may affect your browsing experience.
Necessary
Always Enabled
Necessary cookies are absolutely essential for the website to function properly. These cookies ensure basic functionalities and security features of the website, anonymously.
CookieDurationDescription
cookielawinfo-checkbox-analytics11 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Analytics".
cookielawinfo-checkbox-functional11 monthsThe cookie is set by GDPR cookie consent to record the user consent for the cookies in the category "Functional".
cookielawinfo-checkbox-necessary11 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookies is used to store the user consent for the cookies in the category "Necessary".
cookielawinfo-checkbox-others11 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Other.
cookielawinfo-checkbox-performance11 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Performance".
viewed_cookie_policy11 monthsThe cookie is set by the GDPR Cookie Consent plugin and is used to store whether or not user has consented to the use of cookies. It does not store any personal data.
Functional
Functional cookies help to perform certain functionalities like sharing the content of the website on social media platforms, collect feedbacks, and other third-party features.
Performance
Performance cookies are used to understand and analyze the key performance indexes of the website which helps in delivering a better user experience for the visitors.
Analytics
Analytical cookies are used to understand how visitors interact with the website. These cookies help provide information on metrics the number of visitors, bounce rate, traffic source, etc.
Advertisement
Advertisement cookies are used to provide visitors with relevant ads and marketing campaigns. These cookies track visitors across websites and collect information to provide customized ads.
Others
Other uncategorized cookies are those that are being analyzed and have not been classified into a category as yet.
SAVE & ACCEPT