We’re putting some extra focus on social media this week as we prepare for Thursday’s webinar Social Media Trends for Nonprofit Communicators in 2023. The information below was taken from the BONUS handout Everything Nonprofits Need to Know About Social Media in 2023. Get a FREE copy of this e-book when you register for Thursday’s webinar.
In order to effectively use social media, you need to know how it’s used and who is using it. Let’s break down some important data about social media and specific channels like Facebook, TikTok, Instagram and more.
Social Media in General
- The typical social media user actively uses an average of 7.2 different social platforms each month and spends an average of more than 2½ hours per day using social media
- Users spend roughly 15% of their waking lives using social media
- 82% of Americans between 18 and 49 years old use at least one social media site
- 87% of nonprofits use social media in their marketing and fundraising strategy
- Number of monthly active users: 2.96 billion
- Largest age group: 25-34 (30%)
- Gender: 43.7% female, 56.3% male (no data on other genders)
- Time spent per day: 33 minutes
- Number of monthly active users: 2 billion
- Largest age group: 18-24 (30.8%)
- Gender: 48.2% female, 51.8% male (no data on other genders)
- Time spent per day: 29 minutes
TikTok
- Number of monthly active users: 1 billion
- Largest age group: 18-24 (38.9%)
- Gender: 54.1% female, 45.9% male (no data on other genders)
- Time spent per day: 46 minutes per day
- Number of monthly active users: 450 million
- Largest age group: 25-34 (38.5%)
- Gender: 29.6% female, 70.4% male (no data on other genders)
- Time spent per day: 6 minutes
YouTube
- Number of monthly active users: 2.5 billion
- Largest age group: 25-34 (20.7%)
- Gender: 45.6% female, 54.4% male (no data on other genders)
- Time spent per session: 19 minutes
- Number of monthly active users: 900 million
- Largest age group: 25-34 (60%)
- Gender: 43.7% female, 56.3% male (no data on other genders)
- Time spent per session: 7 minutes
Sources:
https://datareportal.com/social-media-users
https://blog.hubspot.com/marketing/state-of-social-media-demographics
https://datareportal.com/essential-facebook-stats
https://influencermarketinghub.com/influencer-marketing-benchmark-report/
https://techjury.net/blog/time-spent-on-social-media/
https://www.statista.com/statistics/272014/global-social-networks-ranked-by-number-of-users/
https://influencermarketinghub.com/linkedin-stats