Organization & Strategy

Are you more outgoing and social or introverted? Are you described by others as being warm, friendly and often helping others? Might people describe you as hard-working, dependable and a...

Is Your Online Fundraising Like Warby Parker? May 31, 2023      Kevin Schulman, Founder, DonorVoice and DVCanvass Warby Parker launched in 2010 selling eyeglasses online. The founder loathed the idea of...

First of all, it makes a difference if a premium is contingent to the donation or not. Sending an item after a donation has been made without having mentioned it...

With 211 shopping days left until Christmas of course there’s plenty of time to get ready for the year-end giving bonanza. Right? The problem is that the much-touted—almost sacred– belief...

Speed Up Interest by Slowing Down May 24, 2023      Kevin Schulman, Founder, DonorVoice and DVCanvass You ever watched paint dry?  How about a high-speed car chase?  It turns out slowing...

The Story of Story May 22, 2023      Kevin Schulman, Founder, DonorVoice and DVCanvass It’s a real page turner.  The book you can’t put down because you’re so engrossed.  You mentally...

Attraction or Persuasion? May 19, 2023      Kevin Schulman, Founder, DonorVoice and DVCanvass Is your fundraising persuading or attracting? Persuasion is convincing potential donors to contribute to your cause, often through...

Social proof is a psychological and social phenomenon whereby individuals tend to emulate actions and behaviors of others to shape their own. It’s grounded in the belief that if many...

Is Your Fundraising Like Old Wine in New Bottles? May 15, 2023      Kevin Schulman, Founder, DonorVoice and DVCanvass The jangle fallacy occurs when two similar or identical things are assumed...

Show Don’t Tell Emotions May 12, 2023      Kevin Schulman, Founder, DonorVoice and DVCanvass If I had a nickel for every time I started a blog post with this line I’d...