Organization & Strategy

The U-Shaped Giving Curve August 30, 2023      Kevin Schulman, Founder, DonorVoice and DVCanvass Much academic ink has been spilt dancing on the head of a pin while debating the U-shaped...

If ever most of us could use some uplifting tonic following the Mug Shot Weekend, it’s now.  In fact, I’d argue we really need a double dose. Thus, today’s help-us-heal...

August 25, 2023      Seth Merritt, DonorVoice, Vice President Product Strategy It’s no secret, it’s increasingly difficult and expensive finding new donors online. Remember the Facebook ads glory days in the...

Six Golden Writing Rules August 23, 2023      Kevin Schulman, Founder, DonorVoice and DVCanvass Eric Arthur Blair, better known by his pen name George Orwell, wrote, “Politics and the English Language”...

Fitts Law and Your Donor’s Mouse (or Finger) August 21, 2023      Kevin Schulman, Founder, DonorVoice and DVCanvass Paul Fitts, a psychologist from the 50’s realized many errors attributed to human...

AI Insta-Videos August 18, 2023      Kevin Schulman, Founder, DonorVoice and DVCanvass I find myself wondering whether the AI hype train will hurl itself off the tracks or continue laying track...

There’s just one thing to consider when designing a supporter journey: the supporter. More specifically, you need to take into account: Who the supporter is i.e. their identity, which is...

Concrete, precise and specific words or statements make people feel more heard in donor service domains. Here is a study from Jonah Berger showing the big difference in satisfaction and...

We’re in the pre-phase of AI and fundraising.  The pre-phase, a concept coined by Kevin Kelly in New Rules for The New Economy, is marked by high hopes and grand...

How Hard Are You Pulling the Rope? August 9, 2023      Kevin Schulman, Founder, DonorVoice and DVCanvass Is your team – agency, charity, agency + charity – the right size?  Bigger...